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Going shopping or are you being shopped, that is the question? But that may be the case if you fall into priz

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e scams in exchange for your valuable personal information, such as your name, address, email address, and phon

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

number. If you do fall prey to this type of marketing, expect to see your mailbox fill to the brim in the comi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng months after the promotion.

Have you ever registered to win a car at a shopping mall? Have you given all o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the information they ask for? Did it ever occur to you that the addresses they collect by the thousands are mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e valuable than the car you are registering to win?

I have seen many car giveaways in local shopping malls as

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

king shoppers to give names, addresses and other personal information to enter their drawing. But I have neve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

seen a winner. Have you ever seen a winner announced in your local newspaper or television broadcast.

Accor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing to consumer groups this draws suspicion on the mall drawings, and maybe that is because the car is really

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

never given away. Some consumer groups say they have evidence that cars are not given away.

Major corporat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ons sell their mailing list for cash. I called a friend of mine who works in an industry where customers hav

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to give their name, address, and phone number to use their service. He told me his company collects thousands

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of names and sells the information for large cash payments. I had to assure him I would keep his company n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me confidential in exchange for this information.

There are times when I have to fill out information to reg

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ster a product or buy a magazine subscription, so I list my name in a particular fashion. Then I pay close

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

attention to my junk mail before I toss it in the trash. I often notice the same form of my name showing up

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n many new pieces of junk mail after a registration.

Now, back to the shopping mall car give away. If you ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inclined to give out your personal information to win a car, despite the evidence that you haven't seen one t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat has been given away, watch your junk mail and remember the way you listed your name. Perhaps the next time

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou see prizes and contest of any kind you will think twice before eagerly giving away your personal information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Affordable Options Exist for Retail Security: Security Mirror, Fake Security Camera, Door Entry Chime lead the list.

Profit the foremost purpose of any business venture. A company is set up or an investment is made with the key aim of generating profits out of operations. The invested material and non-material resources must be utilized so as to earn enough to cover up the cost and generate an additional mark up. The key issue than that confronts the leader or the owner is: How to improve sales profitability?

To some, it means bottom line only. To me, it means increasing teamwork, building communication systems that work, centralizing a message, generating a consistent message and assuring the fundamentals are clearly communicated within your company first to maintain a marketing edge, which then makes your bottom line healthy. With these fundamentals in place, good creative and honest communications can be created.

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