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Some people enjoy writing. Some, like me, are even driven to write. Others hate it. They hate words. They hate writing them down

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, and they hate typing them. Some people even hate reading them. Regardless, the written word is a necessary part of our daily l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ives, particularly in a world that has become less face-to-face and more virtual. We communicate not only through the Web but th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ough our e-mail communications, instant messengers and online chat. As a result, the words and images we use must be carefully c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hosen to not only convey our meaning but our tone as well.

Here are some tips to help you put your best foot forward in your on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

line communications:

• “Internet speak” (LOL, b4, np, ty, etc.) is fine for casual communications with friends, but it should n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t be used on your company Web site or in any other professional communications. Words should not have to be deciphered to be und

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erstood.

• Always use appropriate punctuation and grammar – these tried and true rules will never go out of style. Need a refre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sher course? Pick up a resource guide the next time you visit Amazon.com or your local bookstore. I like Punctuation Simplified

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd Applied by Geraldine Woods (Webster’s New World, 2006).

• For those who didn’t get the memo yet, PLEASE don’t use ALL CAPS t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o convey a message. This is akin to shouting in the online world.

• Befriend the “spell check” tool and buy a good dictionary

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ittle details.

• To present content that is easily understood, write in clear, simple language. The benchmark is to write for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an audience of 10th graders.

• When possible, add descriptive modifiers (i.e., adjectives) to convey degree and tone. Compare

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

these two ideas: 1) “With our experience, our Web design team can create Web pages quickly.” 2) With more than 50 years of comb

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ned Web design experience, our creative team can develop an attractive, functional page design within 72 hours.” Sentence 2 shar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es the same idea, but is much clearer.

• Always proofread and edit your work to be sure it is error free and easily understood

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. For larger projects with a long-term impact, like Web copy, consider hiring a professional writer or editor to be sure your st

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ry gets told in a way that adequately shares the value of your company with others.

By following these basic guidelines, you ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n ensure that you communicate clearly and professionally with your customers and prospective clients.

Copyright 2006 Dana Blozi

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cheap business phones and phone systems are available from several U.S. as well as international manufacturers. Most business telephone systems essentially consist of several internal telephones, fax machines and other devices, connected to each other and to the outside world by a switching system. Switching systems, called PABXs or PBXs are distinguished from smaller systems by the fact that external lines cannot be normally selected at any individual extension.

Are you thinking about starting your own cleaning business? Running your own business offers many rewards and gives you the freedom of being your own boss. You can also achieve great personal satisfaction from starting with a just few cleaning clients and building a successful and thriving business. However, not everyone is cut out for the time and money commitment that it takes to run a cleaning business.

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