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Once you decide that newsletters are a marketing stategy that will work for your business and have come up with co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ntent that will pull readers in, the final step to creating a successful newsletter is making it appealing and att

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

active to the reader using appropriate style, tone, layout and design.

Style and Tone
Newsletters need t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be well organized and have a clear navigational structure. This can be achieved using page numbering, headings a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d sub headings. A table of contents should also appear on the first page in a box or call out so that readers can

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ind the information they are interested in quickly and easily.

For readers to respond positively to a newslet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er it should be written in a warm informative style. Make sure your text is written in plain language and avoids

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he use of jargon. Write as if you are speaking directly to one individual and in the first person (I, we). Using

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

contractions, short concise sentences with few clauses, and words with no more than three syllables will make your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

material clear and easy to read. As a result, your readers will respond to you on a more personal level and trust

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou. Your readers are more likely to call if trust has been established.

Layout and Design
A company news

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

letter is a reflection of your firm’s expertise and professionalism. Therefore its design and layout should mirro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the image you want to project. Make sure the layout and design is clear, uncluttered and that there is an approp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iate amount of white space. Use good quality images and enough of them to keep the newsletter from being text heav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, otherwise your readers will get bored and frustrated.

The publication should match the firm’s corporate ima

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e and include its colours, logos and tag line. Once the design and layout has been chosen make sure that every su

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sequent issue is produced the same way.

In comparison with traditional methods, newsletters are effective mar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eting tools if they are done well. If you decide that this is the right choice for your firm, you will greatly inc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ease your chance of generating new business by implementing the strategies above. Just remember that the hardest p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rt is coming up with the first issue, but if you stay committed and focused you will soon receive positive results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Letters of recommendation are powerful third-party endorsements that can aid in closing sales. The problem is most companies don’t typically have as many letters of recommendation as they need for a successful business to business marketing strategy.

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