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1. Begin with the customer in mind.
Remember, everything begins and ends with your customers. Try to imagine being them. Mentally take a stroll with them, talk to them and share their wants and frustrations. Try to feel what’s going on i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n their minds?

2. Now, craft a solution in the form of benefits that will satisfy those wants.
Now that you’ve entered your potential customers’ minds, can you see those wants? Can you feel how satisfying it would be if the perfect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

set of benefits were to be offered at the right price. Now write down those benefits.

3. Create or offer existing products or services that match those benefits.
Once you’ve found potential customers and determine their wants and how t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o satisfy them, it’s time to create a product or service or find an existing product or service that will satisfy those wants. I remember my first time out, years ago, when I created a product before doing any market analysis. It was a disa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ster. It was too expensive to reach the market and worse of all, the price the market was willing to pay would have reduced my profit margin to near zero. I cancelled the whole project after almost a year of working on it. The lesson learne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d is to always begin with the customer in mind.

4. Create the sales medium and message using those benefits.
Put together a convincing message that incorporates the benefits of your product or service. Those benefits should extinguish

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your customers have. You don’t have to oversell. There are times when customers are not aware of their wants so in those cases the marketing message should identify those wants and state that you have the solution to them. When those pros

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pects come in contact with your sales message you could restate those wants and explain the benefits you offer.

5. Craft your marketing message and design the campaign literature.
Marketing is all about informing the market about your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

solution to their wants. It’s not about selling; it’s about providing information- useful information. The message should be the same whether you use an article, an e-book or other devices as a vehicle.

6. Alert your target audience.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

There are several approaches to alerting your market but one of the most potent is to write a set of articles then contact publishers who reach the target market. If you’ll be relying on online publishers it’s more efficient to use an arti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cle distribution service such as www.articlemarketer.com, www.articledashboard.com and www.goarticles.com. Once you’ve published a series of article you may want to publish an e-book or begin using paid promotion.

7. Capture your prospects

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

contact information using incentives.
Your prospects have become excited and interested in your offer, because you did a good job with your marketing message. Though they might be interested in your offer not everyone will commit to a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

purchase right away. Some people like to delay, others want to build a relationship first (just like a date) and some will be so excited by your solution they’ll commit immediately. For those who won’t commit on first contact with your sal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es letter, provide them with an incentive in exchange for their contact information via a free gift or free advice.

8. Test whether the solution to your customers wants met or exceeded expectations.
You might craft what you perceive t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o be the best solution- whether in the form of a product or service - for your prospective customers. But you can only be certain if you ask them. So once you get a representative sample of customers, send out a message with a series of q

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uestions asking whether your product or service satisfied their needs. One of your questions should be: if a respected friend of yours could use this product or service would you recommend it to him or her? This is an important question sin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ce a positive response means you’ve given your customers what they were looking for and probably more.

9. Treat your customers just as well or better than how you treat your prospects and they will take care of you.
Many marketers do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n’t care much for their customers. Once the sale is made the only time they contact those customers on their list is when they have another item to sell them. You know those offers: Something like, since you bought xyz product I’m giving yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u a 50% discount, but you have only 48 hours to act before the offer expires. But do you know if these people even like your first product enough to trust your word again. Have you stayed in contact with them since the first sale? Do they

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

even remember who you are? A few questions to ponder.

10. Repeat the process to grow your company. The second time around you should be much better at this process. Make the necessary adjustments and improvements then repeat the process.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To attract the right investors, a private investigator business plan is vital to get you up and running as we explain in this revealing guide!

Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in your moments of entrepreneurial seizure, the greatest opposition that you will experience (particularly if you’re a seasoned employee) will come from within yourself.

What dental marketing strategy is superior to 98% of all other marketing campaigns?

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