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Newsletters just keep getting more and more recognition as a means for building profits in all types of businesses.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You can send your newsletter out to your customers once every so often (daily, weekly, bi-weekly, monthly, quarte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ly, etc). The beauty is – it’s your newsletter so you get to decide.

Newsletters are nice because you can share r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elevant information related to whatever you are selling with your customers. They work exceptionally well when the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

subject matter of interest keeps changing and people have a need or desire to stay current.

Newsletters can subtly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

prompt your clients to buy from you again, or to generate referrals for your products or services. If you fill it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with informative articles, it will not be viewed as advertising – instead, your clients will see it as a service.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Alternately, newsletters can be a great source of income all on their own. You can set up a recurring payment plan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and bill your customers monthly in exchange for your valuable information.

If you are trying to walk someone throu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gh a challenging subject, a newsletter may be useful. You might not be able to pack all that information into one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ig lump as easily. Most customers will appreciate that you want to help them achieve their goal over the long term

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

instead of providing them with just a box of stuff they must sort through on their own.

To generate another incom

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e stream, you can even put paid advertisements in your newsletter. The best part is, since you own the newsletter,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

any of your related products or services would get prime advertising space. And you can charge other vendors to pl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ace their advertisements in your newsletter.

As a rule of thumb, if you are charging customers for the newsletter,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you don’t want to fill it too full of advertisements. I personally do not like purchasing magazines or newsletters

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that are all ads. So, if you do put paid advertising in your paid newsletter, make sure it is spaced out; otherwi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e, your customers will likely get upset and cancel their subscription.

Also, make sure that all the ads are releva

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt. You, your advertisers, and your subscribers will gain the most benefit when the ads pertain to products or ser

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ices your subscribers are interested in. This will keep your newsletter viewed as a valuable source of information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Half of all new businesses will fail their first year due to money problems. Learn what options you have before you become one of them.

Those who graduate from college are among the thousands of people who are looking for work. This doesn’t yet include those who have quit the current jobs or have been laid off due to budget cuts so the competition is tough.

You’re a professional – either a doctor, or a dentist, or an artist. Maybe you’re an independent sales person who works on commission, or a speaker who must sell yourself. Given you know your craft but may not have the same level of savvy to garner all of the patients or clients that you deserve, how indeed do you get the business to come in the door?

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