Digg It - Business

OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results.

When

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

th 8 slices.

Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that real

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of wher

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e their Ideal Clients congregate, remember?

So, the list could look like this:

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ub elbows with them

Write articles for the publications they read

Create a Signature Talk for a workshop/seminar they attend

List your events in pu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lications they read

Set up referral partnerships with people they do business with on a regular basis

Get booked as a speaker for organizations they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

belong to

Write articles for websites they visit often or rely upon

Write an e-zine they would be interested in reading

Give free (or paid) telese

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

minars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

profile.

Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to take it slow and not try to put into place ALL the pieces of the pie at the same time. You’d overwhelm yourself and exhaust yourself completely, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd exhaustion is not very Client Attractive.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Spend some time thinking about all the diffe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ent avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one pie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ce of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

marketing, with no results.

OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know whe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re to find them in large numbers… You can get lots of help (with tons of assignments and worksheets, templates, etc.) on how to do today’s assignment.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can rea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Attracting and keeping long-term clients is a prevailing approach for your growing business. Long-term clients who are pleased with consistent on-going good service, are likely to refer others to your business, and are more likely to buy further services from you.

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