Digg It - Business

Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to eliminate many of the lookers, however.

When you qualify your AdWords le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

Qualifying Y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our PPC Leads

Purposely eliminating visitors sounds like an awful thing to do, doesn't it? Perhaps, until you consider the fact that - once these visitors got to your site and found out the details of your offer - they'd most lik

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ely leave anyway.

Why not save yourself a click (and the money associated with that click!) and prevent the visitor from running up your monthly AdWords bill? This is exactly what Steve Jackson of Conversion Chronicles and I disc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ussed awhile back. Since that discussion, I've come up with a process that will allow you to easily write pre-qualifying ads when you use these simple steps.

Step One

Outline the specifications of your offer. Be precise. List

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

all the details of the offer, the price, length of time, physical location, size, etc. For example, say you have luxury cruise packages available. You'd want to list the details such as: packages depart from New York City and go

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to several destinations in Mexico including Cozumel, Puerto Vallarta and Mazatl?n from December 5-15 for a cost of $2500 per person.

Step Two

Go back and highlight anything that would be a deal breaker. This is a luxury cruise,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

so the cost of $2500 per person might be too much for most people. Quite often, cruisers are looking for the best deal possible.

Also, the cruise only leaves from New York City. The additional airfare cost might not be something

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your site visitors want to add to the cost of their trip. Or, it may be inconvenient to depart from New York City.

What about the dates? These cruises are only available on the dates of December 5-15. Your site visitors may no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t be able to take a holiday during that time.

Does the visitor want to sail to the locations on the itinerary? Maybe they've already been to Cozumel, Puerto Vallarta and Mazatl?n and are looking for a cruise to Cabo San Lucas.

A

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re there other factors that might force shoppers to decline the offer and move to another site? If so, list them here.

Step Three

Now, decide which bits of information you want to include in your AdWords ads. You'll want to tes

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t and track to see which combination of details bring the lowest click-through rates along with the highest conversions. For example, your ad might read:

Luxury Mexico Cruise 12/5 Tour tropical Cozumel, Puerto Vallarta & more.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Leave NYC. $2500pp www.whatever.com

That would give a lot of information that would keep unqualified visitors from clicking through to your site (and running up your AdWords bill). At the same time, the use of words like "luxur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y" and "tropical" help the searcher visualize their wonderful vacation.

Another example could be a special shipment of microwave ovens. Let's go through the steps once again.

Step One

The specifications include: convection/micr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

owave combination, built-in with light and vent features, 1200 watts, white, $900, available on the Internet only.

Step Two

Any of these could be used to weed out visitors. Someone may not want the convection feature. They want

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a countertop microwave rather than a built-in model. Twelve-hundred watts may be more powerful (and larger) than the visitor needs. Their kitchen may have stainless steel or black appliances, not white. Lastly, $900 could be mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re than they have budgeted for a microwave.

Step Three

Again, you'll want to test and track to see which tidbits of information work best to bring qualified leads, reduce CTR and costs, and improve conversions.

Your ad might loo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k like this:

Powerful Convec/Microwave Special purchase. Attractive range built-in with 1200w. Only $900. www.whatever.com

Rather than using generic terms to describe high cost or frequently compared PPC items, get as specific

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as you can with "disqualifying" copy. By weeding out those who would likely take one look and leave, you can save yourself a lot of money in AdWords expenses while increasing conversions.

© 2005 http://www.copywritingcourse.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28951/diggit-Lower-Cost--Increase-Conversion-of-Your-AdWords-Ads.html">Lower Cost & Increase Conversion of Your AdWords Ads</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/28951/diggit-Lower-Cost--Increase-Conversion-of-Your-AdWords-Ads.html]Lower Cost & Increase Conversion of Your AdWords Ads[/url]

Are you successful in your chosen career, but wondering if you actually chose the right career? Did you spend years gaining qualifications, work hard for promotion, and climb that corporate ladder only to find that it's up against the wrong wall? Do you now feel you can't or shouldn't change career or move out of your specific industry - but you know you'd love to find your ideal job? Here are 5 key elements to help you consider making some positive changes

If you’d like to be “set for life” as the owner of a multi-million dollar business -- sitting back and collecting a six-figure salary while other people (who have several years of business experience) “run” everything for you –- then this article will show you how. Listen to this.

Tags

Links

Digg It - Lower Cost & Increase Conversion of Your AdWords Ads

Related Articles: