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Oprah. Nike. Starbucks. Phat Farm. Apple. Verizon. LiveStrong. Consciously or subconsciously it is estimated that people see over 5,000 marketing messages each day, this according to the “Father of Guerrilla Marketing”, Jay Conra

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d Levinson. These messages can range from a logo to a retail storefront. Regardless of your business type, marketing is by far one of the most critical skill sets that one must master in order to build a successful business. It is a p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

owerful skill when used properly, but like a double edged sword, when it is not used properly or completely neglected it can be the deciding factor in the failure of your business. As a small business owner, if you are not consistently

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing your business and building your brand, you will not grow.

Conceptually it seems as if it would be one of the easiest skills to acquire. As mentioned above you see marketing everywhere. How difficult can it be to promote yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur business and share with the people you meet who you are and what you are about? But realistically marketing often is not taken seriously especially by owners of very small and home based businesses. When one does not have a retail

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

torefront or office in a physical office space, it is especially important that one should not be sloppy or a minimalist in their presentation. Marketing is about the consistent advertising of oneself, one’s services and one’s products

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.

The main principle that guides a successful marketing program is ensuring your customer attains a familiarity with your business that breeds confidence in their perception to do business with you. This means the more your customer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is exposed to your message the more likely they are to acknowledge your company and eventually purchase from you. You must be patient, persistent and professional in your presentation. A few minor things that you can do to help polis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h your presentation and your brand are as follows:

1. First Impressions:

Make sure that your company logo is professionally designed and your business cards are printed by a reputable printer. While it may cost a little bit m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ore money up front than a do it yourself job, it will be worth it especially if you will not be printing a company brochure.

2. The World Is Your Audience:

Reserve a domain name (i.e. www.mycompany.com) for your company. If you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do not have a preferred internet service provider I would recommend that you try a search for registration companies like 1and1 or godaddy. Your company website or blog is a great alternative to a paper brochure and almost a required n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ecessity in business these days and affords you email with your company domain name. This gives you a more polished look as opposed to using an ‘AOL’ or ‘Yahoo’ email address. Additionally, you can reach a larger audience for significan

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tly less money.

3. If You Can’t Be On Time, Be Early:

Keep yourself organized with a Day Planner and a Rolodex to manage your business contacts (if you do not own a computer). If you do own a computer, use a customer relations

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hip manager software such as Outlook, ACT! or Dovarri. Always keep your to do list and customer information in a centralized place. Your clients are your business, so having a record to their contact information is crucial to success.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

They are your best and least inexpensive marketing resource when you want to launch a new product or when you are looking for new business through referrals.

4. Follow-Through, Follow-Through, Follow-Through:

Always be timely

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in your response and complete jobs and work on or before the promised date. The quality of your work should always meet or exceed your clients expectations. Remember to send your customer a thank you card, with another one of your bus

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

iness cards about ten to fourteen days after the transaction has been completed to confirm they are pleased with the work.

5. Be Yourself:

People like to do business with people they like and trust. Regardless if your company

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is 1 person or 101 persons, do not focus on your size and what your limitations are, but instead focus on your core competencies. What value do you bring to the relationship and how can you help your customer resolve their issues? Th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is is what wins customers over.

Implementing these best practices into your business will help you to succeed in another aspect of marketing, referrals! Word-of-mouth and direct referrals are the most inexpensive yet most priceless ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rketing vehicle you can use to obtain new business. In the meantime, keep marketing and searching for new business everyday even during your busiest times. Yesterday’s marketing efforts equals today’s appointments and tomorrow’s sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many of the people who want to own their own company believe they need to have a startlingly original idea for a business before they can get started. They are wrong! This article explains that you can easily become your own boss without being original at all. An example is provided of an entrepreneur who started a business exploiting someone elses good idea through a new franchise.

Take a tip from a fifth grade schoolteacher on how to plan successful corporate events. Recognize, reward and motivate with the right blend of activities and events.

This article covers the popular types of custom sticker printing used today. Screen Printing, Flexography, Letterpress, Offset, Digital.

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