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Digg It - Your Business Card Should be Your Best Salesman
One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone.
In other words, y
In other words, y
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
our business card is much more than just a piece of paper with your name, address and phone number printed on it. It is a powerful sales tool. And it should be designed with that purpose in mind.
What can a business card do for your business?
Before asking the inevitable questions about the design of your business
What can a business card do for your business?
Before asking the inevitable questions about the design of your business
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ard, you should ask what its function in your overall marketing plan is supposed to be. A properly designed business card has at least four important marketing functions. Here they are:
1. Your business card helps you to introduce your company. 2. Your business card provides critical contact information about your company
1. Your business card helps you to introduce your company. 2. Your business card provides critical contact information about your company
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
3. Your business card conveys your most important sales message.
4. Your business card communicates your corporate image.
1. An introduction to your company
This may seem obvious, but think about it for a minute. Think of your business card as a tool for opening doors. Think of yourself at a meeting, or even at
1. An introduction to your company
This may seem obvious, but think about it for a minute. Think of your business card as a tool for opening doors. Think of yourself at a meeting, or even at
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
social event. What better way to introduce yourself to a person than to hand them your business card?
I'm not talking about shoving your business card onto people who don't want it. I'm talking about using your business card as a tool to make useful connections with people who are likely to appreciate the introduction.
T
I'm not talking about shoving your business card onto people who don't want it. I'm talking about using your business card as a tool to make useful connections with people who are likely to appreciate the introduction.
T
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
is suggests you should think of appropriate introductory "openers" to accompany your card. For instance, say you're at a business connections meeting. Since the purpose of the meeting is to meet people and do "networking", you might try a simple business card swap strategy: "Hi, I'm Harriet Phillips. I'm swapping business c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rds with as many people as I can. Here's my business card. May I have one of yours for my contact file?"
Every situation will be a bit different, but the function of the card remains the same: it provides you with an excuse to introduce your business to people who might be able to use your services.
2. Provide critical
Every situation will be a bit different, but the function of the card remains the same: it provides you with an excuse to introduce your business to people who might be able to use your services.
2. Provide critical
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
contact information on your card
Before you put your business card into the hands of prospects, you want to make sure it communicates the most important things about you and your company.
Deciding what information is "critical" will vary from situation to situation. The basics are pretty obvious: your name, your compa
Before you put your business card into the hands of prospects, you want to make sure it communicates the most important things about you and your company.
Deciding what information is "critical" will vary from situation to situation. The basics are pretty obvious: your name, your compa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
y name, your business address, and the most effective way for people to get hold of you -- probably your telephone number and email address.
Rather than putting your cell or pager number on all your cards, you might make a point of writing it on the card when you think it is appropriate: "Here, I'll give you my cell number
Rather than putting your cell or pager number on all your cards, you might make a point of writing it on the card when you think it is appropriate: "Here, I'll give you my cell number
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
just in case you can't reach me at my office number." That gives the impression you're giving this person special treatment.
3. Include Your Most Important Sales Message
Even more important than giving prospects your basic contact information is conveying your Most Important Sales Message. According to Cesar Cresp
3. Include Your Most Important Sales Message
Even more important than giving prospects your basic contact information is conveying your Most Important Sales Message. According to Cesar Cresp
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of Free Card Business Card Opportunities, "Business people often miss a golden opportunity to make their business card a powerful sales tool. Our clients are often surprised at how much more effective we can make their cards."
If you don't have a "Most Important Sales Me
If you don't have a "Most Important Sales Me
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
sage", you should create one. It is a brief, succinct statement of what your company is about. It is the answer to the question: "What does your company do?" If you don't have a "Most Important Sales Message", you should create one. It is a brief, succinct
statement of what your company is about. It is the answer to the q
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
estion: "What does your company
do?"
Sometimes this kind of answer is called an "elevator speech". You're on an elevator and somebody asks you "What does your company do?" You have six or seven seconds to give a memorable reply. Good elevator speeches go beyond hackneyed answers like "We do web marketing" or "We make bow
Sometimes this kind of answer is called an "elevator speech". You're on an elevator and somebody asks you "What does your company do?" You have six or seven seconds to give a memorable reply. Good elevator speeches go beyond hackneyed answers like "We do web marketing" or "We make bow
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing balls." They are confidence-inspiring marketing statements: "We create websites that sell tons of products for people." or "We make the world's most beautiful bowling balls."
Your MISM (Most Important Sales Message) will often be a "product" (as in the bowling ball example above), but it should always be accompanied by
Your MISM (Most Important Sales Message) will often be a "product" (as in the bowling ball example above), but it should always be accompanied by
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a "pitch" of some kind or another. Often this will be what we usually think of as a slogan.
For your elevator speech you need a seven second slogan. For your business card you will need the same slogan in four or five words at the most. It must be boiled down to an string of words that not only sounds good, but looks good
For your elevator speech you need a seven second slogan. For your business card you will need the same slogan in four or five words at the most. It must be boiled down to an string of words that not only sounds good, but looks good
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n the card: "Websites that Sell Like Crazy", "The World's Most Beautiful Bowling Balls", "The Discount Real Estate Guy", "The Source for Cottages and Summer Homes", "Beautiful Color Vinyl Banners."
4. Be Consistent with your Corporate Image
Finally, make your business card marketing consistent with your corporate i
4. Be Consistent with your Corporate Image
Finally, make your business card marketing consistent with your corporate i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
age and the rest of your marketing materials. Usually this boils down to basic things like your choice of colors, typeface, and layout style. And of course you will want to include your company logo.
Usually your marketing consultant or graphic designer will want to plaster your logo on all your marketing materials, using
Usually your marketing consultant or graphic designer will want to plaster your logo on all your marketing materials, using
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he logo as a substitute for real marketing design. "We must convey a consistent corporate image" is the usual mantra. What ever you do, don't ask "Why?" That question opens the way for tedious theorizing about "the long term importance of developing a corporate image."
You would be better to agree. "Yes, by all means, we w
You would be better to agree. "Yes, by all means, we w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt to present a consistent corporate image." And then add, "But I want this card to do some selling for me, so I would like to give the sales message a bit more prominence than usual."
In other words, use the usual corporate colors, typeface and layout style. Include the logo too. But give prominence to the sales message.
In other words, use the usual corporate colors, typeface and layout style. Include the logo too. But give prominence to the sales message.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
how a picture of your product. Or if you think you are the product (as most real estate agents seem to think), then include your own picture. But don't forget to enhance the photo with that slogan we talked about in the previous section.
And now that you have a killer business card, get out there and start handing them out
And now that you have a killer business card, get out there and start handing them out
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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