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Digg It - Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to
briefly describe what she did. She said it was complicated,
she did so many t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hings. I asked who her clients were. She
said she couldn't define them, that she dealt with everyone.
I then asked how her business was
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
growing and she said
she
was losing money, clients and had no referrals.
You get the picture.
If you can't describe yourself, your ide
You get the picture.
If you can't describe yourself, your ide
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
al client and your
business in brief, simple language, how is anyone going
to hire you or give you a referral? As an entrepreneur,
busi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ness owner or independent professional, you need to
be
able to tell advocates, clients and networking participants
what you do, how you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
do it, who you do it for and why
they should choose you.
If what you do is help people build their business and how you do it is a) one-
If what you do is help people build their business and how you do it is a) one-
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
on-one, b) training and c) workshops,
that presents a clear picture to prospective clients. The
next section, who you help grow business
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
es for, is
self-explanatory. The only question remaining is the size
of the business. Let us choose businesses that generate up
to $2
of the business. Let us choose businesses that generate up
to $2
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or mode
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or mode
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l removes the
stress
for you and your clients. Create a model that motivates,
excites and attracts. Your model could be that you work
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ith
people for a specific amount of time, say ninety days, for
an established fee (received up front!) and you have a
predetermined numb
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
connect and feel
safe with is essential. If it is presented as "work", they
won't hire you. The experience for each of you needs to
be
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more defi
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more defi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nitive
statement would be to say you design websites for people
who are ready for a revised website; know who they want to
reach with t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is website; and have text ready to serve this
audience as well as the resources to pay for your expertise.
It's specific and would attrac
It's specific and would attrac
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t the perfect client to you as
well as your method of working.
The last question is, why choose you.
A simple answer is that you have th
The last question is, why choose you.
A simple answer is that you have th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e knowledge, skills and
experience critical to their success. Go for it!
~~
Publishing Guidelines: Thank you for publishing this art
~~
Publishing Guidelines: Thank you for publishing this art
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
icle
in its entirety, including the resource box. When possible,
please notify me of publication by sending either a website
link or a c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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