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Seminar marketing is one of the most productive and cost-effective ways to build your financial practice!

You can:

• Obtain an implied endorsem

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ent of you and your practice through sponsorship
• Increase your visibility in the community and develop long-term relationships with small

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

usinesses organizations
• Present seminars to large groups of qualified prospects with similar needs
• Utilize a systematic marketing p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ocess
• Reduce your marketing expenses while increasing your ability to meet qualified, motivated prospects:

• $4,000 to $8,000 for local m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dia advertising

• $2,000 to $3,000 for a direct marketing campaign

• $150-$300 to fill the room at a seminar sponsored by a local organization

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Your Window of Opportunity

Sponsored seminars are expected to grow 10 to 15% annually for the next decade. The following factors have created gr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ater demand for seminars sponsored by community organizations and financial institutions:

• Entrepreneurs starting their first business
• B

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tter managemnt skills needed in an existing business
• Employee lawsuits threatening business stability scandal
• Individual business o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ners seeking financial education
• Employers evaluating new systems and procedures

A Better Way Build Your Accounting, Consulting or Tax P

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

actice

Sponsored seminar marketing provides you with a repeatable, systematic marketing process.

You can leverage your time and money more effe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tively to accomplish your most difficult practice building steps listed below:

1. Prospecting

• Sponsored seminar marketing puts you in front o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f more people

• Sponsored seminars give you credibility through an implied endorsement

• You can reduce your marketing expenses by 75%-90%

2.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ducation

• Your seminars give you a forum to educate attendees

• Build trust and rapport in a noncommercial, interactive environment

• Showcas

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your expertise and establish your integrity

3. Data Gathering

• Performed by the attendee as part of the seminar process

• Learn techniques t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at lead to greater than 50% client conversion

4. Decision Making

• Streamline the decision-making process

• Educated prospects understand your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

recommendations

5. Implementation

• Learn how to make a smooth transition from educator to advisor

6. Client Retention

• Client appreciation

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eminars make annual reviews easy and profitable

• Open new doors to small businesses during the process

The result - you convert a high percent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge of the qualified prospects you meet into lifelong clients.

You Need A Seminar Marketing Tool Kit

Your Seminar Marketing Tool Kit should incl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

de the following:

• Sponsor solicitation materials

• Scripts, checklists, and marketing approaches to open doors to local organizations for spo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sorship.

• Topics for seminar promotion, closing techniques, and specific actions steps to help you implement your marketing strategy right away

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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