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What is a CD Business card?

CD business card replication is a relatively new concept.

CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd bu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

iness cards give you the power to illustrate much more than a standard printed business card can.

With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

brochures, sales literature and catalogs. You can even have "hot links" to your website and unlimited e-mail addresses to multiple departments, such as sales, customer service, technical support, etc.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Your entire product catalog can be put on a CD for a fraction of the cost of standard printed paper catalogs.

They actually come in many shapes and sizes, including an "hockey rink" shape with rounde

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d corners, a credit card size and shape, a 3" round mini, and custom shaped cds (imagine a cd die cut to your logo's shape).

The real advantage to cd business cards is that besides being a cool market

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng product in itself, they are small sized, and are easily stored in a wallet or shirt pocket, just like a standard printed business card.

Technology is now available to print on the disc in many ways

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. The standard is silk screening. But you can also upgrade to offset printing or digital printing at quality up to 600 dpi.

In addition, Using a unique new all-digital imaging process to print labels

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or any format of optical disc media, variable data can be printed on each individual disc, making serialization and personalization possible, regardless of the number produced.

Serialization can be us

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed to control who can access data, along with accountability for how it is stored. This trackability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

thenticity and ownership easy to establish.

Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vide big impact as business cards, invitations, catalogs and other marketing materials, even on a small marketing budget.

Some potential uses for cd business cards...

For a salesman/executive...

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Photos of your products or services can be printed in full color on the CD business card with full contact information. Within the content of the card, full catalogs can be included with product infor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ation and links to your website. On each CD label, individual client's name and information can be printed, making each card uniquely personalized.

For real estate company...
Houses can be shown

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in multimedia virtual tours. Individual representative's data can be printed on the face of the cd, specifically addressed to the prospect.

For an insurance company...
Client's individual name an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

policy data can be printed on the CD label. Complete policy, actuarial information, and FAQs can be included or a full marketing presentation in multimedia can make an immediate impact.

For an automo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

bile company...
Each dealership's customer database can be leveraged by simply sending a CD business card to each customer with the latest leasing /product information. Each CD label can be indiv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dually personalized and printed with each customer's information, salesman's name and contact info, and type of vehicle that interests the customer.

For a fortune 500 company...
Reports, whether

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

quarterly or annual can be issued to each stockholder on CD with individual name and number of shares printed on the CD face. Prospect uses could be distributed with current performance information pri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ted on each CD label.

CD Business cards seem to be the hottest marketing item in the business sector these days, and its popularity is growing. They are only limited by your imagination.

-Michael Nov

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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