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Digg It - Positive Language for a Positive Response
The vast majority of business literature is boring. This applies t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o printed and web writing alike. It is sometimes tempting to injec
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a bit of light-heartedness into the text, but it is a dangerous g
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
me.
Some time ago, I edited the marketing materials produced by a
Some time ago, I edited the marketing materials produced by a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
London hotel. One of the hotel’s attractions was its leisure centr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, which included a well-equipped gym. The original script referred
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to a ‘large satellite TV to give some relief from the torture
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
’ Now, I have to admit that I agree with the sentiment. The s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
range machines in gyms are as painful as they are boring. Neverthe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ess, this was an unwise piece of ironic humour.
The gym is a sell
The gym is a sell
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ng point to people who already like hard exercise, not to couch po
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
atoes like me. Why present a negative perception of the gym, howev
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r obviously it is intended as humour? Of course, it is unlikely to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
deter the hardened keep-fit fanatic and, no matter how the gym is
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
arketed, I am a lost cause. The big risk is that it puts off someo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e who is wondering whether to try a gym during a leisure weekend.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eminding them that long-forgotten muscles are going to ache is pe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
haps not the best selling point.
We changed the brochure to say t
We changed the brochure to say t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
at the gym has a ‘large satellite TV to keep you entertained.<
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
em>’ The number of guests using the gym has increased. Enough said
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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