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Most business people try to market to everyone and not a spe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cific niche. If you do not have a specific niche, then you h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave no one to market to.

Who is your ideal client?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

How would your like to fill your practice with your ideal cl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ient, your favorite person with whom to work?

This is so do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

able, yet so few people bother to do it.

Your primary job h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere is to do two things -

1. Identify your ideal client, an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d

2. Get to know all that you can about your ideal client.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

What you need to know

Here are a few of the things

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you must know about your ideal client:

What do they look li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke?

Where do they live?

While all of the above are good qu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

estions that you need to have the answers to, their is one q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uestion we have not listed yet. If you could only ask one qu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

estion, if you could only have one valuable piece of informa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion about your ideal client, here it is:

Wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at is your ideal client's greatest pain, what is their great

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

est worry, what keeps them up at night?

Wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en you know the answer to this question, you are then prepar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed to market to your ideal client. You will be in the top 10

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

% in terms of the power you have to reach your ideal client.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In the World of Franchising every thing must be documented as the relationships could go South and turn into litigation. It has not always been this way, however due to the number of attorneys trying to scrap the creme off the money flows in the industry it has become a constant legal game.

Face the facts: Creating a new performance appraisal system is a difficult undertaking. It’s even more difficult if the organization doesn’t have a logical, well-tested, step-by-step process to follow in developing their new procedure.

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Digg It - Private Practice Marketing: Know Your Ideal Client

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