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Your toughest job as a business owner and marketer is to get clients. It's also your most expensive job. So it stands to reason that you'd want to make the most of every si

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ngle client you do get.

The best way to do that, and one of the most cost-effective ways to market your business, is to use a marketing funnel.

What's a marketing funn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l?

Well, you're probably familiar with what a funnel looks like. It's got a large opening at the top and a small opening at the bottom. It looks kind of like an invert

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d triangle.

The idea of a marketing funnel is this ...

You want to get as many prospects and potential clients into the top of the funnel - the part of the funnel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ith the widest opening. Ahhh ... the better to hold all those prospects and clients!

So how do you get clients into your funnel?

One way is with a free or low-cost

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, low-risk offer. Offering a free newsletter or ezine, a special report or even a complimentary consultation are all great ways to get prospects into your funnel.

This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ets potential clients "test drive" you before buying

Giving prospects a way to "try you on for size" and see how they like your style and your approach is a great way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o entice them onto your list. They can "test drive" you and your business, without first investing a lot of time or money.

And it gives you the chance to create a relati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nship with them over time.

This is particularly important if you're selling higher-priced professional services. Odds are most people will not purchase from you the very f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

irst time they come in contact with you or see your marketing. They need to get to know you first, to see if you're a good fit for their needs.

So what goes inside the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

unnel?

Inside your funnel, you'll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.

My 10ste

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

marketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

The value and price of these products and services increases as you go down the list.

The idea is that most people will try you out by first purchasing a lower priced, lo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

wer involvement product or service. Then, if they are pleased with that product or service, they're very likely to come back to see what else you have to offer.

And, they'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.

Fill your funnel with a variety of produ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts and services

This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looki

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g and marketing for MORE clients.

Plus, with the right "top of funnel" product, you'll ATTRACT more clients.

So what's at the bottom of the funnel?

This is where

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your very best clients end up. These are the people who love you and your products and services so much they'll buy anything and everything you make available to them.

So,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

usually the product or service at the bottom of your funnel is your most expensive, most valuable one.

Take a look at your business and make sure you're using a marketing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

unnel. If you're not, make it part of your marketing plan to create one. And you'll always have a pipeline full of prospects and clients.

(C) Copyright 2005 Debbie LaChus

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Professional Sports recruitment practices can help managers place a greater focus on strategy in their selection efforts. This approach can also help the manager think more logically about the potential of his/her team and creative ways to boost team performance and succession potential.

If you're setting up a medical billing company and you're trying to decide between NSF 3.01 and UB-92 for your electronic claims transmission, the following article should give you some insight into the advantages of each.

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