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Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.

R

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an initial big splash with

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a smaller budget, or your trade show schedule has overlapping shows and you need a second display. When first developing a trade show program to drive, suppleme

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t, or diversify your marketing mix, it can be difficult to determine the best exhibit for your needs. Making a large financial commitment on an exhibit under th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se circumstances can be a daunting task. Analyzing your company's needs and choosing the right booth is integral to a successful trade show. It can be a good id

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ea to rent rather than purchase a display even after you have done your research and decided on the best exhibit to fit your needs. This offers you an opportuni

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y to "test drive" your exhibit. This renting strategy can also be used anytime you need to purchase a new exhibit, even if you have a trade show program already

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

established.

Trade shows are huge undertakings, and when launching a start-up company with new products, trade shows are almost always in the marketing mix. Ye

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t an exhibit, as integral as it is to a trade show, is one of the last things a marketing manager is thinking about when trying to launch a new company’s concep

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, service, or product at an industry trade show. All the tasks that go into a show exhibit – transportation, drayage, installation and dismantling – can be majo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

headaches when you have leads and clients to cater to, not to mention promotional materials and product samples. Renting often relieves this burden since most

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

display rental companies handle the installation and dismantling, shipping and drayage of the rental display, which frees up your time to handle more important

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hings.

Renting a booth may be a great idea when purchasing an exhibit is not an option. This greatly reduces the initial expenditure and allows you to maintain

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the visual presence necessary to generate leads at a show.

If you only attend one show per year, it may be more beneficial to rent a display and purchase graph

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ics, however if your organization has a more rigorous convention schedule, it will be more economical to purchase an exhibit. Typically, after about four shows

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he rental booth costs would have covered the purchase of a new exhibit.

The best of both rental and purchase worlds is when the rental display company offers a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rebate plan similar to OneSource Exhibits' Rental Rebate Program, which allows 100 percent of the rental fee to be applied toward the purchase price of a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

similar display if purchased within 90 days of the rental. This gives your company the flexibility to determine which type of display will work best for your t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ade show program prior to buying the exhibit. Call a OneSource Exhibits Consultant today at 800-767-8225 to learn more about our wide variety of rental displays

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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