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Take a moment to think about the word “marketing”. What thoughts come up for you? Do you wish i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t would go away? Do you start to think of yourself like a salesperson? Do you have self-limitin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g beliefs, like “ I can’t market myself”? What feelings come up for you, do you get tense, do y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou get a knot in your stomach, or do your jaws clench?

Old beliefs about marketing:

Most peop

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le think of marketing as aversive and painful. “They Make comments like, “Why can’t I just do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

my work and have the clients come to me? I hate marketing.” This is because most people have o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld beliefs about marketing. Some of these are:

• Marketing is phony
• Marketing is beggin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g
• Marketing is pushy
• Marketing is drudgery

New beliefs about marketing

Sinc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e our beliefs create our reality, It makes sense for us to reprogram any beliefs that would int

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erfere with our success. Here’s some way to think of marketing that will actually make you fee

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l passionate about marketing.

• Marketing is an authentic expression of who you are. If you ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e doing what you love, then expressing what you do with others is authentic

• Marketing is act

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ually the opposite of begging. It’s a gift. If you give a presentation to a group, write an art

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

icle or take a prospect to lunch, you are giving.

• Effective marketing is not base on being p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ushy. It is based on the Law of Attraction. Imagine yourself as a magnet, drawing appreciative

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

clients for your services.

• Marketing is not drudgery. In fact, it is a great way to meet new

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

people, an adventure into new friendships, and connections.

For more tools and tips on creati

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng success, please visit my website: .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

">www.90daystomoreclients.com

As an added bonus just click on the first button and you’ll

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

receive a Free Audio Mentoring Session, “Seven Strategies for creating more Clients in 90 days.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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From providing your agents with the proper training to meet customer needs to equipping them with the latest technology to improve their capabilities, maintaining a call center requires a lot of homework.

You have had one of those Eureka moments and come up with a great business idea. You are sure that you have spotted an opportunity that no one else has. You've found that window of opportunity - or are you going to run up against a brick wall. Here's how to check that there really is an opportunity before you spend your hard earned cash to find out!

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