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When you deal with agency guys and design people and even media people trying to be market

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing people, they always talk about being creative and trying to come up with the next grea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

creative idea.

Effective marketing is NOT about creative ideas!

In fact, it is our beli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f that most creative types would be better off drinking a latte in some dimly lit coffee b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ar downtown or painting a picture on a sidewalk somewhere.

Thinking a ton about creativit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

just gets you in trouble, costs extra money and takes longer to get the results you need.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Creativity, branding and image all go together and it's a bottomless pit waiting for you t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o throw you money in.

A creative ad with a poor strategy WILL NOT work – PERIOD.

This go

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s for all the cute little postcards all these chiselers try to sell you with a “cool” stoc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

photo on the front and some asinine, try-too-hard-to-be-clever one-liners on it.

You kno

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the type.

The postcard with the picture of the guy pulling his hair out and the line tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t says, “Pulling Your Hair Out Looking For A ___________?”

That's a bunch of hooey!!!

Do

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

't let cuteness interrupt your sales process – you discuss features and benefits, let them

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sample – show them value – and go for the close.

Your marketing must do the same thing.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

You can add creativity and “big ideas” to increase effectiveness and get more business, BU

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it takes a savvy response orientated marketer to put a campaign like that together. You m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

st first learn the basics – master them and then move to the advanced stuff.

We teach you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the basics and fast track you to becoming an advanced marketing master.

How would you li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e to learn how to make your best sales pitch your best ad? It's an interesting idea and we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll tell you all about it in the eighth Law of Gravitational Marketing for Small Businesses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All business owners are constantly looking for ways to build their business. They often have questions about the best way to increase customers and sales. There are ten steps that have proven to be successful.

Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The following tips and tricks are designed to help you sponsor a highly successful training seminar.

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