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Do you ever feel like you’re on message overload? So many commercials, ads and pop-ups you can’t tell who’s selling wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at anymore. Well, you’re not alone and you’re not overreacting.

Today we are exposed to somewhere between 3,500 and 5,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

00 marketing messages a day. To put that in perspective, in the 1970’s---that far less aggressive and commercial era---

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

consumers had a paltry 500 to 2,000 marketing messages sent their way daily. While as a customer you may wax nostalgic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bout the good old days, as a businessperson you are responsible for sending out some of those messages.

Step 1:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

So how can you be sure your marketing gets noticed? Chances are that yours is not a totally unique business. But ther

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is a great probability that there are unique components to the way you run your company or treat your customers. Devel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

op a marketing message that focuses on your target customer and the benefits you offer them, maybe it is service, locat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on or product assortment. Whatever your differentiators, you have to key in on them and exploit their interest to poten

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tial customers.

Step 2: Look for diverse marketing methods. Traditional advertising certainly works and is an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mportant tool but there are many more tactics, some expensive and some cost little to nothing. You might consider a PR

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

campaign that includes press releases, charity event sponsorship or acting as an expert guest speaker. Maybe an Inter

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et driven focus using your company web site, e-letters and blog. What about networking events that offer an easy distri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bution point for company collateral pieces and gives back contacts for direct mail and email distribution lists.

St

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p 3: Track business results to quantify each activity’s value to your company. Allow ample time for a fair, valid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

evaluation; an advertisement should generate quicker customer response than a web site. Analyze data to course correct

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as needed, expanding some activities and deleting others.

Despite changes to our client demographics and the marketing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

methods available to us, sometimes all of us are guilty of doing business the same way, year in and year out. If that’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

true for your business you may be leaving a huge opportunity for your competition to reach out and grab your customers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Think about who your customer is, where they are, what they’re doing, then brainstorm new ways to get their attention

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Technology companies often want to emulate Intel’s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. For most, however, that journey represents a task much easier said than done. Sandisk is quickly becoming a recognized consumer brand.

There's a lot of hype about the medical transcription industry being an easy career choice. Some people even believe all that hype. It is a great career and you'll make good money. The hype comes from people selling correspondence cources telling you how easy it is. But the only question you should ask yourself is, is this a good career for you and would you enjoy it? Medical transcription just might be a good career for you. I want to go over the pro's and con's of the medical transcription industry and see if it really is right for you or not.

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