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Digg It - Why Problem Based Positioning Is A Psychological Magnet
Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its he
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ad. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!
Avis Is Only Number 2. So Why Go With Them?
Years ago, in the rental car market, Hertz was chugging along merrily, with Avis a distant second. With one Problem-Based USP,
Avis Is Only Number 2. So Why Go With Them?
Years ago, in the rental car market, Hertz was chugging along merrily, with Avis a distant second. With one Problem-Based USP,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
vis closed the gap. Their catch phrase, We’re No.2, We Try Harder, ignited the minds of the target audience like a rampaging bush fire. They turned a liability into an asset.
Southwest Airlines took to the skies with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explainin
Southwest Airlines took to the skies with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explainin
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
why their service was dramatically better, as a direct consequence of their size. They also turned a liability into an asset.
In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley w
In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley w
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
as lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.
All of these companies took a cold, hard-nosed look at reality. The
All of these companies took a cold, hard-nosed look at reality. The
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
uperlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids!
If she chose to be unimaginative, Sally’s USP or tagline could have ended up as pretty r
That Little Something Is A USP On Steroids!
If she chose to be unimaginative, Sally’s USP or tagline could have ended up as pretty r
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
un-of-the-mill. It could have ranged from a tacky, Residential Properties for every budget, to utterly boring, Getting Top Prices for Your Home. All of which would see her struggling to stand out, in a dog-eat-dog me-too marketplace.
A goody-gum-drop USP would get her nowhere in a hurry. She needed a USP
A goody-gum-drop USP would get her nowhere in a hurry. She needed a USP
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ith rocket fuel in its tanks. Something that would reach out and demand your attention without hesitation.
If You Sold Your Home In A Week or less, You Probably Got Too Little That’s the USP that Sally created. Can you see what I mean? Doesn’t that USP go for your jugular? Sally’s target audience is sell
If You Sold Your Home In A Week or less, You Probably Got Too Little That’s the USP that Sally created. Can you see what I mean? Doesn’t that USP go for your jugular? Sally’s target audience is sell
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rs, not buyers. If you just sold a house, wouldn’t you feel a twinge of regret? What if you were about to sell a house?
Wouldn’t you be curious to find out just a little bit about what Sally does to lasso in a higher return? And wouldn’t you be just a little bit wary if the next real estate agent you met
Wouldn’t you be curious to find out just a little bit about what Sally does to lasso in a higher return? And wouldn’t you be just a little bit wary if the next real estate agent you met
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
old you that she could sell your house in next to no time?
You’ve just witnessed the psychological power of the Problem-Based USP.
How To Create A Knockout USP For Your Business
Let’s assume you’re in the wine selling business. To own real estate in a customer’s brain, you’d have to do battle with about
You’ve just witnessed the psychological power of the Problem-Based USP.
How To Create A Knockout USP For Your Business
Let’s assume you’re in the wine selling business. To own real estate in a customer’s brain, you’d have to do battle with about
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a zillion other wines. Yet decades ago, Paul Masson cut through the clutter with a simple statement. We sell no wines before their time. With charming simplicity, they turned a negative waiting period into an exploitable advantage.
You too can turn your liabilities into assets. Stop screaming about how m
You too can turn your liabilities into assets. Stop screaming about how m
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
gnificent you are, and look for the apparent glitches in your business. Let’s just consider a few scenarios.
Are You Perceived To Be Too Expensive, Slow, Or Maybe Just Too Busy? When we started our website at PsychoTactics.com, we were faced with a similar dilemma. As human beings, we often disdain simpl
Are You Perceived To Be Too Expensive, Slow, Or Maybe Just Too Busy? When we started our website at PsychoTactics.com, we were faced with a similar dilemma. As human beings, we often disdain simpl
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
city and common sense. The distillation process needed to simplify a concept into easy-to-munch bites is often just seen as common sense, and of no huge intrinsic value.
Taking that liability into consideration, PsychoTactics.com created a USP concept, that stressed the fact that everything was not just o
Taking that liability into consideration, PsychoTactics.com created a USP concept, that stressed the fact that everything was not just o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ld, but at least 5000 years old. In fact, everything has already been tried and tested. That put us in a mould that is totally different from all the new-fangled marketing angles you hear about every day. The liability of common sense was turned into the asset of experience.
Best of all, it turned a probl
Best of all, it turned a probl
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
m into a winning USP concept.
The Biggest Reason Why You Should Search For The Hiccup In Your Business Strategy
Finding what makes you beneficially different is a notoriously difficult task. However, just about any client or potential buyer will very quickly identify your weaknesses and liabilities. If i
The Biggest Reason Why You Should Search For The Hiccup In Your Business Strategy
Finding what makes you beneficially different is a notoriously difficult task. However, just about any client or potential buyer will very quickly identify your weaknesses and liabilities. If i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
’s a technical problem, you can fix it. If it’s a conceptual problem such as speed or price, it is much harder to fix.
This, however, is the key to your success. The more you try to keep your weaknesses and liabilities under wraps, the more customers will uncover them. On the other hand, take a liability
This, however, is the key to your success. The more you try to keep your weaknesses and liabilities under wraps, the more customers will uncover them. On the other hand, take a liability
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and turn it into an asset. Expose a problem to the harsh glare of the spotlight and transform your frog into a prince.
This brave act will gain the instant admiration and support of your clients, while giving you a USP that others simply won’t have the guts to match.
Can You Make The Leap?
Creating a ne
This brave act will gain the instant admiration and support of your clients, while giving you a USP that others simply won’t have the guts to match.
Can You Make The Leap?
Creating a ne
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ative USP is a tricky, dangerous tactic, and one not to be taken lightly. "We're slow and proud of it!" is hardly a selling point, yet fulfills the requirements laid out in the article. However, if you’ve been struggling with your USP, as many companies do, this is a tactic that may work well for you—as it
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
has with some of the companies above.
It’s time you tickled your customer’s brain with some sharply focused psychological marketing jujitsu. Find the weaknesses and liabilities in your business, carve them into a dynamic USP, and the attention your business has been craving for, will be yours forever more
It’s time you tickled your customer’s brain with some sharply focused psychological marketing jujitsu. Find the weaknesses and liabilities in your business, carve them into a dynamic USP, and the attention your business has been craving for, will be yours forever more
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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