Digg It - Business

Create Irresistible Titles

Does your event title capture people’s attent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion? Does it hit their hot-buttons and cause them to say “I need this!”?

Cre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ate Irresistible Event Information

Do you provide an overwhelming amount of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

evidence to support that your event is worth attending? Do your prospects say “

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I would have to be crazy not to attend this!”?

Create Irresistible Guarantee

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s

Do you provide a 100% money-back guarantee? Do your prospects say “They

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

must be really confident in the value of this event!”?

Create Irresistible E

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

xtras

Do you give your prospects something extra for signing up for your e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vent right now? Do your prospects say “This little extra puts me over the top on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

deciding to register now!”?

Create Irresistible Discounts

Do you offer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a sweet-heart of a deal that’s hard to resist? Do your prospects say “How can I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pass this deal up!?”?

Create Irresistible Cancellation Policies

Do you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

attract unsure registrants to register with an irresistible "no risk" cancellati

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on policy? Do your prospects say "Yes, I think I'll give this event a try!"?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

>Create Irresistible Scarcity

Do you create urgency by having limited spac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e? Do your prospects say "I'd better hurry and sign-up before I miss out!"?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Be Irresistibly Personable

Do you write in a way that resonates with your p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rospects? Do your prospects say "They are really speaking to me!"?

Create Ir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

resistible Follow-Up

Do you continue to sell to your registrant after they

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

signup? Do your prospects say "I made a good decision to go and I can't wait!!"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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