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Digg It - When Do You Stop Marketing To Customers?
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to you exactly how to join the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
dots. You will learn just how much to market, and when to stop. Yes, it is a science and marketing strategy, and it applies to online as well as offline marketing. So, pay close attention.
Why Dennis Was Fuming
Dennis McConnell was going nuts, literally. He sailed merrily into the office this morning only to find seven unsubscribe messa
Why Dennis Was Fuming
Dennis McConnell was going nuts, literally. He sailed merrily into the office this morning only to find seven unsubscribe messa
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
es in his inbox. This was in response to an email he sent out marketing his upcoming Power Photoshop workshops. His merriness took instant flight. His mood transmogrified into the colour of winter, and the sunshine outside didn’t seem to count for much. (Yes, it’s still toasty summer in New Zealand!)
From Angry To Stupid In Twelve Minutes
From Angry To Stupid In Twelve Minutes
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Flat
Like most marketers, Dennis spun around 180 degrees. He pulled the plug on his marketing and decided to send even fewer emails to his subscribers. Why anger them, he thought? The longer he thought about it, the deeper he swam into his turgid pool of fear.
That Is, Was, And Will Be His Big Mistake -- And Yours Too!
Why? Let me paint
Like most marketers, Dennis spun around 180 degrees. He pulled the plug on his marketing and decided to send even fewer emails to his subscribers. Why anger them, he thought? The longer he thought about it, the deeper he swam into his turgid pool of fear.
That Is, Was, And Will Be His Big Mistake -- And Yours Too!
Why? Let me paint
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an alternate scenario for you. Imagine you had to give a speech to a hundred people. Say the speech was at the end of the day, and the participants were now tired. Let’s suppose about thirty of them left. Would you give the speech or start crying for mommy, because those thirty walked out?
Without question, you’d still give a stupendous
Without question, you’d still give a stupendous
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
peech, wouldn’t you? Your job is not to focus on the people who are leaving, but on those who have stayed to listen to you.
Dennis was like every one of us. He paid attention to the exit, forgetting there were hundreds of people who were quite happy to receive the information. Are you doing the same? Are you focusing on the goodbyes, when
Dennis was like every one of us. He paid attention to the exit, forgetting there were hundreds of people who were quite happy to receive the information. Are you doing the same? Are you focusing on the goodbyes, when
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in reality you should focus on those who are sitting tight? Do you even understand the psychology of how people react, when they don’t want to do business with you?
The Psychological Difference Between Unsubscribers And Complainers Why do people complain? Have you even thought about it? The only time people complain is when they DON’T w
The Psychological Difference Between Unsubscribers And Complainers Why do people complain? Have you even thought about it? The only time people complain is when they DON’T w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ant to leave. Complaining is their way of communicating to you to spruce up your act. (Read my article, Never Trust a Silent Customer.)
Unsubscribers, on the other hand are mostly either freeloaders (they came on because you offered something free), or they recognized themselves not to be your target audience. You are never, ever, not in
Unsubscribers, on the other hand are mostly either freeloaders (they came on because you offered something free), or they recognized themselves not to be your target audience. You are never, ever, not in
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
million years, going to sell them anything. They are just keeping you from wasting your time with them. Understand this concept and you are on first base, but wait…we still have to get to second base.
Second Base Comes Before First Base
Look at mum. When she told you to take the garbage out, you complained. But did you ever unsubscribe?
Second Base Comes Before First Base
Look at mum. When she told you to take the garbage out, you complained. But did you ever unsubscribe?
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
You didn’t unsubscribe from mum because she was putting food on your plate. If you knew what was good for that bottomless pit you called your stomach, you’d stick close to home. It’s exactly the same with your customers. If you consistently give them information that is useful to them, they will stick with you through all the marketing mes
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ages you send them. Heck, they’ll even buy!
Don’t Be A Bloomin’ Miser With Your Information
You see this article. It’s not a couple of scraps that fell off the table. It is the full story. Every plot, every twist and turn. That’s what has kept you reading so long. If you send out information that’s half-baked, you get half-baked subscrib
Don’t Be A Bloomin’ Miser With Your Information
You see this article. It’s not a couple of scraps that fell off the table. It is the full story. Every plot, every twist and turn. That’s what has kept you reading so long. If you send out information that’s half-baked, you get half-baked subscrib
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ers. You’ve heard the saying, ‘Pay peanuts and you get monkeys.’
Most advertising is fluff. Most marketing tells an incomplete story. And most articles on the internet actually edit for space. If you were selling a product, where would you stop your sales pitch? Would you count the words and say, stop at 300 words? Sounds ridiculous, does
Most advertising is fluff. Most marketing tells an incomplete story. And most articles on the internet actually edit for space. If you were selling a product, where would you stop your sales pitch? Would you count the words and say, stop at 300 words? Sounds ridiculous, does
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
’t it? So why is it different when you’re selling a concept? (At this point, you’ve read 718 words and are still reading. Doesn’t that prove the point?)
So How Much Do You Give?
Lots and then when you’re done, heap some more on the top. Would you be happy if I left half the questions unanswered in this article? As an expert in your field
So How Much Do You Give?
Lots and then when you’re done, heap some more on the top. Would you be happy if I left half the questions unanswered in this article? As an expert in your field
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you’re way ahead of your customer. Knowledge grows in leaps and bounds. Why not give it away? Give away tons of the stuff, and you will find within yourself, an unending reservoir of information. If you give away loads, it means you have a lot more. Inevitably, customers will see that and actually pay to learn more from you.
To market to
To market to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your customer, you must be a brand in their heads. And to be a brand, you must earn their respect. The only way you can do that is to give them the full dope.
Ask mum. How many recipes did she give away? Would you live long enough to see the end of the recipe list, even if you lived to be a hundred? Is she the goddess of recipes, or what
Ask mum. How many recipes did she give away? Would you live long enough to see the end of the recipe list, even if you lived to be a hundred? Is she the goddess of recipes, or what
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
The Curse Of The Unsubscribe
Sales is a transfer of enthusiasm from one person to another. Say that out loud. Most marketing doesn’t have enough What’s- in- it- for-me factor. Most of it has no enthusiasm, and looks like it was written by someone who speaks Greek as a first language.
If your marketing, advertising or sales pitch is bor
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng, your customer yawns. Several yawns later they leave, unsubscribe or make you a permanent resident on their delete list. If you cannot be enthusiastic in the medium you choose to market, get a professional to do your marketing. This is your bread and butter, don’t muck around with it.
It’s Mindless Marketing Without Technology
Some cu
It’s Mindless Marketing Without Technology
Some cu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
stomers jump ship because you aren’t smart enough to use technology. Too many times, right after a client has attended a workshop, you sell them the same workshop again. How dumb is that? And dumber still is the fact that most people will try to work their lists by physically removing the names.
You cannot afford to make mistakes here. In
You cannot afford to make mistakes here. In
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
est in software that filters through the mess and does it flawlessly, instead of you picking at names one by one on your list. This eliminates mistakes and gives you a clean list to market to. Ergo, customers aren’t mad, and your bank account is jingling away.
Customers Are Waiting To Be Led
Don’t let the unsubscribers worry you. Custome
Customers Are Waiting To Be Led
Don’t let the unsubscribers worry you. Custome
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s want to improve their lives, their businesses and their careers. If you believe you can do that, tread the intelligent road by educating them in great detail.
Put in all the goodies to make your customers stay. If they’re sick and tired of you, they’ll complain. They’ll say NO. Till then, you keep on marketing to them.
It’s that simple
Put in all the goodies to make your customers stay. If they’re sick and tired of you, they’ll complain. They’ll say NO. Till then, you keep on marketing to them.
It’s that simple
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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