Tags |
|
|
Links |
|
|
Digg It - Stuck With A Zero Marketing Budget For Client Gifts?
Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?
You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!
Step up to
You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!
Step up to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that…
Marie Ain’t No Santa Claus!
Nope! She’s just like you and me.
She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive c
Marie Ain’t No Santa Claus!
Nope! She’s just like you and me.
She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lient gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that’s something she can’t ignore.
What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!
Look at yourself. Did you really like that burgundy sw
What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!
Look at yourself. Did you really like that burgundy sw
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn’t seen them at all.
Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your
Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
client a gift that’s so far off the mark that you might as well throw it in your own trash can and save him the trouble.
How Can Marie Play Scrooge And Santa Simultaneously?
There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are
How Can Marie Play Scrooge And Santa Simultaneously?
There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ever quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.
Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.
1-2-3, Cha, Cha, Cha (Here Are Th
Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.
1-2-3, Cha, Cha, Cha (Here Are Th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e Steps!)
Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.
“How would you like to meet with 20 new clients, that would be very keen to do business with you?”
That kind of q
Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.
“How would you like to meet with 20 new clients, that would be very keen to do business with you?”
That kind of q
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
uestion would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.
Let’s
Let’s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ay I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.
Step 2: Once we’
Step 2: Once we’
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
o make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as th
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e case may be.
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you s
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ll services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hand
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s, in return for access to your top clients.
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid informati
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid informati
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’r
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly to yourself: Twenty new clients without you having to do any selling. You don’t even have to spend any advertising or marke
Say that quietly to yourself: Twenty new clients without you having to do any selling. You don’t even have to spend any advertising or marke
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing moolah to get them in the door. Best of all, they will actually be grateful to have you over.
Does that send a chill down your spine? What if you could do this deal with three people just like Marie? Would 80 appointments be good enough for you?
Are You Going To Have a great NEW YEAR Or What?
Does that send a chill down your spine? What if you could do this deal with three people just like Marie? Would 80 appointments be good enough for you?
Are You Going To Have a great NEW YEAR Or What?
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
No one ever told you about Santa Scrooge did they? Well, now that you know, what are you going to do about it? This rocks, my friend. Now go there and create a New Year that’s really worth big bucks in your balance sheet.
If you do, the next time your banker hears Ho! Ho! Ho, he knows it’s not Santa
If you do, the next time your banker hears Ho! Ho! Ho, he knows it’s not Santa
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29070/diggit-Stuck-With-A-Zero-Marketing-Budget-For-Client-Gifts.html">Stuck With A Zero Marketing Budget For Client Gifts?</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/29070/diggit-Stuck-With-A-Zero-Marketing-Budget-For-Client-Gifts.html]Stuck With A Zero Marketing Budget For Client Gifts?[/url]
Related Articles:
A Lunchtime Lesson on Print Advertising
Nurses Should Choose Their Nursing Jobs Carefully!
Bookmark it:
|