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Any business that does not give customers VIP service will be out of business before they realize it. One of my clients went to buy a new car from a local dealer she knew personally through the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business community. She called ahead to explain what she wanted but, when she got there he kept her waiting. He did not have the make she requested, and suggested she check back with him tomor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

row. She did, and did again the following day, and the day after that. Three days later he told her he could get the model she wanted in six weeks, but only if she chose a different color. Sh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

contacted another dealership. Within an hour, they had located the car she wanted in the color she wanted. They even offered to pick it up for her and they offered her a better price, with be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tter financing, with a friendly customer service attitude and the efficiency she was looking for.

The second car dealership got her business because it was responsive to her needs, the staff tr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ated her with respect, and made her priority their priority. Customers today expect a quick response, personal accommodation for their particular situation, and a little something extra in ap

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

preciation for their business. In essence they want youto make their life easier.

Are you doing that for your clients? Look at your business. Here are some ideas to attract more business with

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

less effort, by making things easier for your clients and prospective clients.

Be Persistent
Surprising to many, most business people appreciate persistence. It shows them that their pote

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tial business is important to you and gives them the sense that you will respond quickly to their needs.

Do It For Them
Always ask your clients what you can do for them. Doing more than is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

expected makes their life easier. Use the phone, the fax, and email as often as possible. Go to their office to make appointments more convenient for them. Offer to call and order lunch. If th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y tell you they are swamped, have everything picked up and delivered. Make them, not just their business, your priority.

Use Urgency to Your Advantage
When someone tells you they need some

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

thing quickly, make them feel good, don't make them feel guilty. Often, when people call with an immediate need, they are made to feel that their request is an inconvenience, that any help th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ey might receive is a big favor and a burden. The truth of today's marketplace is that everyone wants everything yesterday. Keep and beat the time frames your clients request to keep them comi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g back time after time, singing your praises.

Discover Their Other Needs and Help Fill Them
One of the things my coaching and corporate clients appreciate is the large network I have cultiva

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ted because I can draw resources to fill all their needs. I have made referrals for a graphic designer, an accountant, a therapist, an image consultant, a computer programmer. Find out what y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur clients need by asking simple questions that can make a significant difference. "What else are you looking for right now?" "What else do you need?" "Anything else I can help you with?" "What

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

else can I do to make your life easier?" Ask and you shall know the answers.

Share Innovative Information
Stay abreast of what is going on in the industries your clients care about. Whe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

never you become aware of a new product, service, or an idea that might make a difference for your clients, let them know. This tells them you are thinking about them, and that you care and wan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to make their life easier.

To attract clients who want to give you business, create great word of mouth. It is still the world's most valuable and most sought after marketing tool. The easie

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st way to create great word of mouth for your business is to make things easier for your clients. Amaze them so that they tell everyone about you. Do these things and watch your business grow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Successful men-women seem to have basic personality and character traits that lead them to great wealth and accomplishments. Some of the men-women use one combination of skills to achieve their goals while others use a different combination. Despite these differences all of the men-women have basic skills that comprise the canvass on which the picture is painted. To know what these skills are is to know your own chance of becoming successful.

Are you an entrepreneur? Learn the qualities one must have to be a successful entrepreneur.

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