Digg It - Business

Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or ot

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

her traditionally feminine colors for the packaging.

So what product packaging appeals to women? What will entice her to pick your p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

roduct off the shelf? What siren screams, "Buy me" as she walks down the aisle? The answers are different than you might think.

Firs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, you need to connect with her on an intrinsic level. Do you understand why she is making the purchase? Alternatively, you need to kn

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow where she will be shopping. One thing is for sure, she will be in a hurry. Today's women are over worked, time crunched, and busy

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

multi-tasking. How are you going to help her make an informed purchasing decision?

When she comes to buy, she will dedicate about 2.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

6 seconds to the decision. (70% of purchases are in store, instantaneous decisions). So what will make her pick your product off th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shelf?

We all know color is a big influencer when it comes to making a product purchasing decision. However, what color will ap

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

peal to her? Besides its success in the well-established "Think Pink" campaign for breast cancer, pink is one of the least prefer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

red colors in product packaging. Blue ranks as women's the number one choice followed closely by red.

Does your packaging clearly

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

illustrate the benefits driven product statement? Remember, she is in a hurry. Your package should scream the product's benefits. C

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nvince her quickly that your product will simplify her life while being easy to use. Ease of use ranks high among female-friendly att

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ributes along with simplicity of instructions. Keep away from engineering benefits driven statements. She doesn't really care how the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

product works as long as it works effectively and every time.

What about the size of the package? Products in general are evolvin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g to smaller sizes. Our lifestyle mandates that products are easily consumed in a short period or that they are easily handled an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

storable. She will pay a premium for it too if you can convince her it's worth it.

As you design product packaging to target purc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hasing's number one decision maker, stay true to ways to make her life easier, simplified, and more efficient.

For more insights o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n how to package products she will buy, don't miss the Packaging Diva @ the IIR Annual Marketing to Women Conference.

For more detai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ls, email JoAnn Hines the Packaging Diva at packagingdiva@aol.com or visit http://www.iir-ny.com/women/index.cfm/Link=9/goSection=

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29098/diggit-If-You-Package-It-Will-She-Buy.html">If You Package It, Will She Buy?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/29098/diggit-If-You-Package-It-Will-She-Buy.html]If You Package It, Will She Buy?[/url]

Since profit is what you are left with after you have paid your business costs, it stands to reason that one of the ways you can increase your profit is by reducing your overheads. In this article we will share some key strategies to help you reduce your overheads and grow your business.

One of the most widely used tools in showcasing businesses products and services are the brochures. Businesses consider them to be a vital tool for advertising because they could easily inform their target prospects about the latest updates and newest products and services. Second they keep people informed about the good benefits they can get through the brief information included on it. And lastly they can keep an eye of turning prospects to potential clients and end up with more sales and profits.

For someone who manages people, being very aware is a vital component in your toolbox. And heightened senses in your everyday business life are critical if you are to get the very best performance from those around you - and for them to deliver the successful results you want. And the good news it that it is easy to build awareness...

Tags

Links

Digg It - If You Package It, Will She Buy?

Related Articles: