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Today I received a long letter from a man who created a new self-defense system. He claims he can defeat a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nyone in under 3 minutes.

He wants me to promote him and his method. He went on to say he'd be happy to me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t with me to prove his skills.

What did he have in mind?

He wants to beat me up.

I'm serious.

"If I can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

defeat you within 3 minutes," he said in his letter, "then you promise to promote me and my products. Deal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

"

He went on to give me the contact information for his agent so I could set up the match.

It might have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ade an interesting webcast. I can just see the headline:

"51-year-old formerly obese Internet Marketing Ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ert meets 30-year-old Superman-fit Martial Arts Expert in Quick-Kill Match. Register now."

Gee, I wonder wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

would win?

I'd lose even if I went armed.

What would you have done?

How would you have responded to his

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ffer?

Unless you're a fighter looking for a match, you'd probably toss this offer in the trash.

I often w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nder what people are thinking. Does this guy really think I'll fight him? And then, if I lose, I'll gladly

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

smile and start marketing him?

I don't claim to be a fighter and am not seeking bouts. I'm also not seekin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g new clients. Especially clients who want to break my nose to prove they are better than me.

When you re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch out to anyone, keep in mind that no one likes to be told they are inferior. It is not a good way to win

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

friends and influence people. In fact, it's not a good way to do much of anything.

I think the lesson her

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is that we all have egos. The better way to approach people is to put your ego under theirs.

In other wo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ds, be willing to lower your status. Don't flaunt your stuff. Instead, show your weakness and ask for help

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

This nervy fighter might have done better by offering to teach me his new method, not offering to embarr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss me with it.

This works in your marketing, too.

Rather than boast that you or your business is the grea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

est, focus on how you or your business can make your customer or client the greatest.

See the difference?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

This redirection of focus can trigger a true transformation in your sales.

Take heed.

See you in the ring

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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