Digg It - Business

Like my wife, super model Kate Moss was born in England.

Unlike my wife, Kate Moss has a little "nose candy" problem.

Personally, I don't think it's anyone's business who's doing wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.

However, since, as Thoreau said, "Most men lead lives of qui

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t desperation and go to the grave with the song still in them," once the press got a hold of what was going on, they had an absolute field day.

Moss has subsequently lost nearly $3

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

illion Dollars worth of modeling contracts because of this.

What happened was, after Kate spent weeks denying her problem, avoiding the issue, and saying nothing, she came out with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this statement last week:

"I want to apologize to all of the people I have let down because of my behavior, which has reflected badly on my family, friends, coworkers, business asso

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iates, and others."

Now Moss will eventually be forgiven -- after all, if Marv Albert can be forgiven -- anyone can. But don't you think Moss would have been completely forgiven --

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and forgiven almost immediately -- if she would have just taken ownership of the issue straight-away, and admitted it?

Don't you think if Kate came right out and said something li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e this, it would have gone a LOT further?

"I realize I have a problem, and I also realize that to date, I've done a bad job managing it. However, I am now taking steps to fix this s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tuation. I hope all my friends, my family, and my business associates, can find it in their heart to forgive me for this indescretion, and recognize that in the end, I am only human

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

too."

The thing is, whenever you're looking at tweaking your sales copy -- http://www.kingofcopy.com/salescopyreview -- one of the smartest things you can ever do, is to come clean

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith any wrinkles or product flaws you have.

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lse you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

"Listen, the LawnTrimmer is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

probably the most effortless lawn-cutter you'll ever be able to use. But one thing I must let you know about the LawnTrimmer, is that if your back-yard has LOADS of trees, or if you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve got an unusual amount of curves to go around to get your lawn looking even, then the LawnTrimmer isn't for you.

See, the LawnTrimmer was originally designed to manicure professi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nal golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

So make sure you're revealing your flaws in your sales pitches. Plus, if they're big flaws, your prospect deser

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es to know about them -- after all, nothing's worse than being disappointed after you buy something.

Well... there are things worse than that, but they're irrelevant for now.

O.K.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

?

The other thing this whole issue about Kate Moss teaches you, is that in the end... we're all on the same level playing field. See, even though Moss was making over $10,000 Dolla

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s DAILY in her heyday during the 1990's, that didn't stop her from being made out to be "the bad guy" because of her reluctance to own up to what was going on.

Don't you make the sa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e mistake -- it's a costly lesson to learn and I'd hate to see everything you've worked so hard for, blown by one foolish error.

Now go sell something,

Craig Garber

P.S. Check ou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - What You Can Learn About Selling, From Kate Moss

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