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Digg It - Successful Marketing for Introverts
In my experience I have seen many levels of introvert and extrovert. Let me share some of my own.
* Invite me to a party -- I'd rather have a root canal
* Have me speak about something I'm passionate about in front of a group
* Invite me to a party -- I'd rather have a root canal
* Have me speak about something I'm passionate about in front of a group
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of people -- I shine.
* Put me in a "casual" networking group -- root canal please.
* Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.
We all have o
* Put me in a "casual" networking group -- root canal please.
* Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.
We all have o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ur levels of how we interact, the environments where we thrive and the environments where we are extremely uncomfortable. I have seen many people go into business for themselves, myself included, that would rather give up thei
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r dream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until I discovered the secret.
I'm sure you've heard the phrases for successful marketing, Find Your Passion;
I'm sure you've heard the phrases for successful marketing, Find Your Passion;
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Market from your Passion; Marketing from Within, etc. This is actually correct, but there are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from the standard marketing box; cold calls, networking groups, speaking, knocking on doors, etc. NO! You don't nee
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
d to jump directly into the marketing box first. Get out of the should(s) and the can't(s). Step into what you do well and what you enjoy first, then, open the marketing door.
The Secret
1. Give yourself permission to redefi
The Secret
1. Give yourself permission to redefi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ne marketing to fit your style.
Example #1
A program participant was very good at her profession as a lawyer but was very uncomfortable with marketing. I have clients brainstorm and write down their strengths and passions. S
Example #1
A program participant was very good at her profession as a lawyer but was very uncomfortable with marketing. I have clients brainstorm and write down their strengths and passions. S
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
he expressed she had very few on her list. It doesn't matter how many are on your list as long as you pay attention to what's there. Some people have 30-40, others have 5-10. She chose her top 3.
Out of her 3 the main passi
Out of her 3 the main passi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
on and strength on her list was one-on-one conversations. We then began thinking of who might be good strategic partnerships for her business. She was thrilled she could not only market from her favorite and most comfortable
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
pproach, but also choose her favorite environment, which happened to be in a cozy coffee shop. However, that wasn't all that was holding her back. She had never given herself permission to call one-on-one conversations market
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing. Once she redefined marketing to One-On-One Conversations, she left saying, "I feel like I've had a black cloud lifted off my head."
2. Give yourself permission to market from your comfort zone.
When she gave herself perm
2. Give yourself permission to market from your comfort zone.
When she gave herself perm
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ission to market from her comfort zone she began taking more steps naturally. Two weeks later I turned around at my networking group and there she was. She was enjoying herself because she gave herself permission to redefine m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
arketing to fit her passions and strengths AND she allowed herself to market from her comfort zone. I have seen this so many times. Once you give yourself permission to stand in your comfort zone, it's amazing how you will na
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
turally evolve towards expanding your marketing. It becomes FUN and Exciting!
Example #2
Look at what you already have. All you need to market may be right in front of you with your most comfortable group of prospective clie
Example #2
Look at what you already have. All you need to market may be right in front of you with your most comfortable group of prospective clie
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ts.
A Life Coach I met had a horrible fear of marketing but really believed in his chosen profession and didn't want to give it up. Through the process described above most of his fears disappeared. But he still found himself
A Life Coach I met had a horrible fear of marketing but really believed in his chosen profession and didn't want to give it up. Through the process described above most of his fears disappeared. But he still found himself
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hesitating. He had identified his best client but that first step of where to begin seemed too big. In asking Bob about his past profession and contacts he realized not only would they be a perfect client but he knew a large n
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
umber of people he could comfortably approach. Bob did several things.
1) Gave himself permission to redefine marketing to fit his style.
2) Gave himself permission to market from his comfort zone.
3) Identified a market he
1) Gave himself permission to redefine marketing to fit his style.
2) Gave himself permission to market from his comfort zone.
3) Identified a market he
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
had come from and was comfortable.
4) He became so energized with his approach he is making cold calls speaking from the passion of his business.
Sometimes we are so close to things we can't see them. Look right in front of
4) He became so energized with his approach he is making cold calls speaking from the passion of his business.
Sometimes we are so close to things we can't see them. Look right in front of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
you -- your perfect client and ease of approach might be within reach.
However you approach your marketing, you get to choose how you do it. If need be, ditch the word marketing and insert ____________ (the words that fit YOU)
However you approach your marketing, you get to choose how you do it. If need be, ditch the word marketing and insert ____________ (the words that fit YOU)
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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