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  • Digg It - What You Can Learn From Tom Cruise... And How It Can Explode Your Sales!

    You know, Tom Cruise has been all over the television and newspapers lately.

    Yeah, he's got a big blockbuster movie out right now that he's trying to promote (War Of The Worlds), but he's also been getting a little "out there" going on
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    about his newest love, Katie Holmes, and of course -- he's been in "preacher" mode about his cult / religion, scientology.

    Now whether you like this kind of stuff or not, there's a very simple lesson you can learn from Tom Cruise, tha
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t can make a HUGE difference in your business, and therefore in your life.

    Any idea what that lesson is?

    No... it's not that you should go around getting publicity by being a nut...

    And n-o-o-o... it's not that you should profess your
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    love for your newest flame, shouting it out from every rooftop in town at the top of your lungs, so we can all hear about it, either.

    It has to do with "action".

    More specifically, it has to do with "taking action".

    Napoleon Hill, t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    he author of the incredible book, "Think And Grow Rich", once said,

    "Do not wait. The time will never be "just right". Start where you stand, and work with whatever tools you may have at your command, and better tools will be found a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    s you go along."

    And it's true: Things happen once you're in motion, not when you're in meditation.

    See, regardless of whether you love Tom Cruise or whether you think he's an a-hole, the fact of the matter is...

    At least he's out the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    re doing something!

    Many people just sit around waiting... and waiting... and waiting...

    Until their timing is "just right".

    And before you know it, what happens is, you wind up moving on to another project because all that enthusiasm
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    you once had over your idea, is long gone, just like all the other hopes and dreams you once had but didn't "get to".

    Along those lines, let me tell you a somewhat embarassing story:

    I didn't grow up in what you'd exactly call a... "
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    loving environment".

    As a result, I had a lot of negative programming shoved down my throat from an early age.

    And it's taken me loads of time to reverse all that and to sort of "re-program" myself with "good messages" instead of "ba
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    d" ones.

    Anyway, when I was a kid, my father had a favorite expression. He used to tell me "You're no effin' good Craig."

    For a while there, I used to believe him.

    So I got myself in lots of trouble... and I did a lot of negative thin
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    s... and I really was sort of wandering around aimlessly.

    If I'm 100% honest about things, I didn't really "snap out" of that mode, until I was around 30 years old.

    Around that time, I made some "key" decisions, that I may tell you abo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ut later, but for now... just know that I started making some good strategic moves in my life, for the very first time.

    A few years later, in late 1998, I decided to go into business for myself.

    Was my timing right?

    Absoluetly not.

    I
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    had a very close family member that was just recovering from a serious illness, and that was pre-occupying a great deal of my time, both physically and emotionally... Anne and I were working on having another child... and lastly, it
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    wasn't exactly like we had a huge amount of free cash to play with.

    In fact, we had a little stash for the first time in a while, and I was about to invest the lion's share of it into getting my new office set up.

    On top of that, mind
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    you... this was all new to me.

    After all, I was the son of a toll collector and a bank teller... so it wasn't like I'd had years of formidable training in running a business, and I'd certainly NEVER seen entrepreneurial "spirit" in acti
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    on before in my entire life.

    But I did it.

    With my wife's support, and with both of us never even thinking things wouldn't work out, I started my own financial planning firm after spending time working in the corporate world doing th
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    is for someone else.

    Shortly after that, I got into direct-response, used it to really explode my sales... and then of course... the rest is history.

    My point is not that I succeeded. And frankly, until I stumbled across direct-respo
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nse marketing, we had a lot more stress, anxiety and bad times, than good.

    My point is, that I did... "something".

    Overall, my story has a really nice ending -- at least as far as I'm concerned, but what I want you to know is that not
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    hing would have EVER happened if I'd waited until the timing was "just right".

    Remember, it's a good life, if you don't weaken.

    And... if you just take action.

    And it's an even better life, as long as you don't sit around waiting for t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    he "right time" to get your stuff done.

    Try it, you'll immediately find out for yourself.

    Now go sell something.

    P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.htm


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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