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If you want to build loyalty is it more important to increase purchase frequency or purchase volume? In their book, "Meaningful Marketing", researchers Doug Hall and Jeffrey

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Stamp concluded that focusing on purchase volume is 3.9 times more effective when trying to build annual loyalty.

Why? Loyalty is not static. Your competitors are always out

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

there, trying to make even your best customers try something new. The research shows that it is best to strike when the iron is hot! When the customer is in a buying mode, he

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

p them buy. You may not get another chance later. Hall and Stamp recommend that business owners follow the lead of McDonalds, and think about super sizing the offer.

Giv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your customers a reason to buy more!

When your customer is ready to buy, give them incentives to purchase more. Long term contracts or larger packages offer you more pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ofit, so pass along some of the savings to customers. Offer incentives, such as discounts on multiunit purchases, to encourage them to buy more now.

Do you want fries wit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that?

Every time you walk into a McDonalds, and order a hamburger, the person behind the counter asks, “Do you want fries with that?” By simply training their employee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to ask the question, McDonalds increased their sales dramatically.

The same technique can grow sales for your business. Do you routinely offer accessories and extra servic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s with every sale? Are these options clearly listed on every proposal with the benefits spelled out for your consumer? If not, it is time to revise your proposal. The rese

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arch shows that if you don’t mention it up front, you may not get a second chance.

The Meal Deal

McDonalds discovered most customers wanted a drink, fries and sandwi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h. As a result, they developed a pricing structure that was so attractively that almost everyone buys a “# 1, 2 or 3.

This concept can work for you as well. Bundle access

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ries and service contracts into the purchase price as standard. Discount the your package only slightly when you leave out an accessory and most consumers will buy the whole

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ackage.

Offer “Free Stuff” This bundled approach allows you to offer an extra service ( which costs you very little) “free” with complete system sale. This bundled approach

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will help you set yourself apart in the market place as well.

Don’t’ stop with the Meal - Offer a Complete Package

Another tactic is to view your product from the c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

stomer's perspective. What will they need to maximize the use or enjoyment of your product or service? If you offer these related products, either directly or through a strat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gic partner, your customer has fewer reasons to go elsewhere.

What types of services should you offer? If you sell a product to new homes, consider offering a $25 coupon fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a landscape company or nursery with every system you sell. Or maybe a gift certificate for carpet cleaning, or floor refinishing. Your customers will appreciate the little

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

extras.

These extra services don’t have to be an expense item for you. Many companies pay referral bonuses. Talk to service provides about giving you the coupons for free i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stead of the referral bonus. And, if you are smart, you will give them coupons for your services as well.

These are just some examples of ways to grow you your business by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uilding customer loyalty. For other ideas, simply observe successful companies in industries very different from HVAC, and you may learn other ways to Supersize your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies or organisations looking for inexpensive promotional items for giving to customers, prospects and employees often turn to personalised mugs

Doing advertising well is more challenging than ever before. There are thousands of ways to target consumers, and the choices can be confusing and hard to navigate. Done properly, advertising has a powerful impact on your top line, and it leaves distinct marketplace impressions with your most important audiences. Done improperly, advertising can drain away valuable resources and make a questionable contribution to a company's success.

We accidentally discovered how easy it is to put minmal improvements into a home and to resell it for a profit.

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