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Firstly the packaging. Without doubt it is recognizable in most places in the world. The shape never really changes. The colour can immediately pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vide an indication of ripeness and for ll of you kinesthetics you may want to press it just to see how ripe it really is. Lets consider shape – aga

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n some would say it should be up for design award as example of nature's packaging. As consumers it’s an easy fruit to open, no knives or anythin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

else required. Once open the aroma is obvious as after all it is a banana. You may consider that because of it’s in built expiry indictor one gla

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce and you know whether it is consumable or not suitable for purchase. Like other fruits it is biodegradable which for some is a further cachet. Bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wait lets think about the humble banana or indeed any other product no matter how enticing or interesting the packaging of the product, banana or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

therwise, the question you should be asking is - how do you reach your potential customer/consumer?

Could your potential consumers/clients be turn

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng away too soon because of crazy and preventable reasons. Retail is an interesting area to study and may have some of the answers. Face to face in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eractions, poor service at the retail front end or check out counter is enough to prevent consumers coming back and sometimes even completing the p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rchase? Today consumers are informed and have a multitude of choices. People like me are impatient and not understanding when it comes to service.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he fact that I have walked out of recently because of This contributes to a negative brand experience and it seems to me that arrogant retailers sh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould be the ones taken to task by brands - not the other way round! After all, without brands and the advertising that supports brand messages, co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sumers would not necessarily be shopping at their stores – remember we all have choices.

What About The Internet

With the advent of the internet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o many of us thought that having a great website would be enough and soon we would be one of those internet millionaires. Unlike bananas the packag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng only tells you one thing - like bananas it’s what’s inside that count. The number one issue for most companies is still driving prospects to the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r web sites or company. Take the test – are you getting several calls per day about your product or services? How are your leads being generated?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

But there is so much more you have to consider with corporate branding so my message is make sure that your brand awareness matters. Make sure that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

people know who and what you stand for and why they should buy from you. Make sure they understand what your brand stands for. Lastly make sure tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you treat them with respect otherwise they will leave you and find something else - there will always be people wanting to rip the rug out from un

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er your feet however with a little ingenuity and hard work your brand will become instantly recognizable.

So life could now be a peach or a banana

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - What Sales & Marketing Gurus Have Learned From Bananas

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