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Digg It - How Strong is Your Personal Brand? Take The Quiz
Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.
How can you apply the concepts of branding to your own personal career and life?
To find out how strong your personal br
How can you apply the concepts of branding to your own personal career and life?
To find out how strong your personal br
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
and is, answer these 10 questions:
1. WHAT IS YOUR PURPOSE AND VISION?
Strong personal brands need a platform on which to be built. Your vision is an external view of what is possible for you to achieve in the world. Your purpose is the internal drive and reason you were put on this planet. Clarity wi
1. WHAT IS YOUR PURPOSE AND VISION?
Strong personal brands need a platform on which to be built. Your vision is an external view of what is possible for you to achieve in the world. Your purpose is the internal drive and reason you were put on this planet. Clarity wi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
th these two questions will help your personal brand achieve lift off.
2. WHAT ARE YOUR STRENGTHS AND WEAKNESSES?
What are you truly good at? What comes naturally and what is hard work? What is your gift? Find the answers to these, and lead a life of success rather than a tough existence on struggle s
2. WHAT ARE YOUR STRENGTHS AND WEAKNESSES?
What are you truly good at? What comes naturally and what is hard work? What is your gift? Find the answers to these, and lead a life of success rather than a tough existence on struggle s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
treet.
I will never forget the parting words of my Human Resources Manager when I left the Australian Broadcasting Corporation after joining as a fresh-faced University graduate 12-years earlier. He said, "Tom, you know what you do well? Present!". Simple, direct and clear. Since that moment, the light
I will never forget the parting words of my Human Resources Manager when I left the Australian Broadcasting Corporation after joining as a fresh-faced University graduate 12-years earlier. He said, "Tom, you know what you do well? Present!". Simple, direct and clear. Since that moment, the light
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
bulb inside my head has never shone brighter, and I have built a successful career as a professional public speaker.
3. WHO IS YOUR TARGET AUDIENCE?
You have to communicate your personal brand to those that matter. Many of you may have heard me tell the story of my experiences as an elite hammer thro
3. WHO IS YOUR TARGET AUDIENCE?
You have to communicate your personal brand to those that matter. Many of you may have heard me tell the story of my experiences as an elite hammer thro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
wer. My message is that you may throw the hammer the furthest, but unless the hammer lands in the marked sector it is not a legal throw. And so, the furthest throw does not necessarily win the competition.
Marketing and personal branding is a lot like that. You can waste a lot of effort, energy and res
Marketing and personal branding is a lot like that. You can waste a lot of effort, energy and res
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ources (and of course 'grunting' if you're a hammer thrower!) for little result.
Your target market is like that hammer throw sector marked out on the field - aim to land your best throws in that target and you are more likely to beat your competition.
4. WHO ARE YOUR COMPETITORS?
Speaking of competi
Your target market is like that hammer throw sector marked out on the field - aim to land your best throws in that target and you are more likely to beat your competition.
4. WHO ARE YOUR COMPETITORS?
Speaking of competi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ors, who are they? Who are you really competing against?
In hammer throwing, I found I could beat bigger, stronger athletes by having a better technique, more focus and an ability to perform under pressure situations when it matters most. Life is like that and your personal brand needs to stand up when
In hammer throwing, I found I could beat bigger, stronger athletes by having a better technique, more focus and an ability to perform under pressure situations when it matters most. Life is like that and your personal brand needs to stand up when
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the heat is on.
5. HOW DO I BEST REACH MY TARGETS?
What is the best strategy to put your brand in front of potential customers, clients or employers? Is it through giving presentations, writing articles or networking? I know from experience and because more than 7,000 marketing, media and management
5. HOW DO I BEST REACH MY TARGETS?
What is the best strategy to put your brand in front of potential customers, clients or employers? Is it through giving presentations, writing articles or networking? I know from experience and because more than 7,000 marketing, media and management
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
professionals in 15 different countries read 'Media Motivators', that my regular eZine works for me. I constantly review comments made about my magazine and take all suggestions and support very seriously, looking for opportunity to improve.
6. IS YOUR BRAND CONSISTENT WITH YOUR PROMISE and VALUES?
Tr
6. IS YOUR BRAND CONSISTENT WITH YOUR PROMISE and VALUES?
Tr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
uly great brands deliver on their promise. Do your brand attributes match your promise and does this align with your personal values and what you actually deliver on? Your values, brand and service delivery all have to be aligned.
7. IS YOUR BRAND CLASSY, CONGRUENT AND CLEAR?
Many of you who have seen
7. IS YOUR BRAND CLASSY, CONGRUENT AND CLEAR?
Many of you who have seen
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
me speak live or on video may have never noticed that for every speech I've done over the past 4 years for a business audience, I have always worn a red tie. Is this because my wife always buys me red ties? No!
My corporate colour is red (in graphic design terms this is known as a PMS and each unique
My corporate colour is red (in graphic design terms this is known as a PMS and each unique
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
colour has a PMS code) and I want to present a strong, consistent and clear image and presence when in front of an audience. My tie matches my banners, which match my business cards, which match my website, which match my books, which match my ..... you get the drift.
I know a fellow speaker whose colo
I know a fellow speaker whose colo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ur is purple. By the way, why did I choose red? Power! Lust! Passion! No, my target market is Asia and in Asian culture red is a colour which means prosperity and wealth. My goal is to bring prosperity and wealth to the clients I work with. You may also be aware, the number 8 is also lucky in Asian cul
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ure for the same reasons. Hence my telephone number contains as many 8's as possible, and my business is called '8M'!
8. IS YOUR BRAND MEMORABLE?
Strong personal brands are built on stories. Often these are first hand experiences of overcoming hardship, personal challenges or obstacles.
The personal
8. IS YOUR BRAND MEMORABLE?
Strong personal brands are built on stories. Often these are first hand experiences of overcoming hardship, personal challenges or obstacles.
The personal
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
brand of former US President Bill Clinton is a classic example.
The fact his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people helps put his success and achievement in context. Building on the sense of destiny theme, the black and white i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mage of Clinton as a 19-year old meeting President Kennedy when on a youth leadership camp, captured by a Reuters photographer has been used to great effect to reinforce his personal brand.
What is your 'signature story' that is unique, memorable and helps you stand out from the crowd?
9. IS YOUR BRAN
What is your 'signature story' that is unique, memorable and helps you stand out from the crowd?
9. IS YOUR BRAN
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
D TANGIBLE?
Branding helps create an image in the mind of consumers and can help make intangible ideas, services or values more tangible. Anything that helps your personal brand become more tangible is important. You can feel and touch these things such as business cards, accessories or even the cloth
Branding helps create an image in the mind of consumers and can help make intangible ideas, services or values more tangible. Anything that helps your personal brand become more tangible is important. You can feel and touch these things such as business cards, accessories or even the cloth
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
es you wear. For example, is your pen you use when meeting a potential client a Mont Blanc or disposable Bic? If the latter, what does this convey about your brand?
10. HOW OFTEN DO YOU REVIEW YOUR PERSONAL BRAND?
Strong personal brands evolve over time. They are modified (I remember my early work - I
10. HOW OFTEN DO YOU REVIEW YOUR PERSONAL BRAND?
Strong personal brands evolve over time. They are modified (I remember my early work - I
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
never wore a red tie!), extended and made stronger while always remaining true and authentic to the person behind them. The best way to do this is to constantly learn and evaluate what works and what doesn't. Like life itself, a unique and memorable personal brand is a journey rather than a destination
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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