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If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your marketing program...

1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

b site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.

2. De

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igning Postcards is Simple and Uncomplicated

Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

3. Printing Postcard

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is Easy and Inexpensive

You can print postcards with your own computer for about 1 or 2 cents each ...or have them printed professionally for about 4 to 8 cents each.

4. T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere's a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your po

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read

Because postcards are delivered "ready to read", almost e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erybody will read it - even people who usually throw out other types of direct mail without opening it.

6. Postcards Produce Fast Results

Because postcards are simple and e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sy to use - they produce results fast. You can mail postcards within a few days of deciding to use them ...and you'll start getting sales activity 2 or 3 days later.

7. Postcard

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are effective for Generating Web site Traffic

One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

where they can get more information. This makes them ideal for generating traffic to a web site.

8. Postcard Multiply Themselves

Postcards are like small billboards - and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hey are easy to handle. They often get saved by recipients or passed on to others ...providing additional exposure of your advertising message.

9. Markets Can Be Precisely Targe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed With Postcards

You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you're offering ...and who

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

also have a history of acting on offers that interest them.

10. Postcard Marketing Results Are Easy To Measure

Postcards normally generate over 90 percent of their total r

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sponse within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.

11. Postcards Put You in Control of Your Sales Activity

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.

12. Postcards Conceal Yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r Marketing from Competitors

Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our prospects are aware of what you are doing.

Postcards may be one of the best kept secrets of modern marketing. They're highly effective, very low-cost, simple to use ...and they

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

work for any business. You're overlooking a profitable marketing tool if don't use them.

Copyright 2005 Bob Leduc http://BobLeduc.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

At first glance it seems like a remarkably positive statistic. In a study on employee loyalty conducted by the Walker Information Global network and Hudson Institute, exactly half of nearly 10,000 employees surveyed agreed that their organization is “interested in developing people for the long term” and not just one’s current job. Of course, this does seem quite significant in light of the huge “Loyalty is Dead” movement so omnipresent the last 10-15 years. Consider: employees standing up for their employers, believing in them because they had shown a propensity to believe in them. Astonishing, a kind of miracle.

America was s built on self-reinvention, and today’s economy demands it. For the first time in history, employees must learn to manage themselves and take responsibility for their own employment. Even the word “career” is taking on new meaning, as a new generation of employees is moving in and out of multiple careers during their lifetimes.

DON’T talk to me about education for entrepreneurs. They’re pouring far too much public money into it already - not counting the millions some well-known Scottish entrepreneurs are prepared to waste on it. And all because far too few of our youngsters these days are prepared to attend the University of Life.

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