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Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e other, and needs a postage stamp in order to get to it’s desired location, as opposed to the business card which is handed directly to a person or dropp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed into a fish bowl in the hopes of winning an office party.

Here are a few tips on how to use the business card and greeting card as a sales and marketi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng tool.

The Business Card

This tip is not just about what you can do with your business cards, it’s about what you can do with other peoples business c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ards once you receive them.

A business card is normally exchanged before, during, or after a conversation you have with a person. The next time someone h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ands you a business card, try to remember something positive about the conversation you had, perhaps something personal the person might have said.

Than

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

write it down on the business card so the next time you call them or see them, you can bring it up again.

I once had a business relationship with a perso

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n who is now a friend of mine. We met at a business card exchange, as we stood talking over our coffee and donuts, I mentioned how I loved boston creme do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nuts. Without my knowing, he wrote that down on the business card I gave him, and every time he and I got together, he made sure to bring along boston cre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me donuts. It wasn’t until later that he told me his secret.

People are impressed with things you remember about them, it makes them feel that the conver

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ation the two of you had was important to you, and it will give you credibility.

This is a great way to strengthen your business relationships in order t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o obtain referrals.

The Greeting Card

In this day and age of the internet, we seem to have lost the personal touch we once had with one another.

Most o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f this personal touch has been replaced with e-mails, e-cards, fax machines, and cell phones.

Don’t get me wrong. I’m all for progress.

That being said

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, don’t ever underestimate the power of a hand written note or card, it speaks volumes and means a lot to people.

Have you ever heard of someone deleting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a Hallmark?

Keep a Rolodex or tickler file handy of all your customers upcoming birthdays, anniversary’s, and special occasions. Send them a card with a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hand-written message on the inside, they will love the fact that you remembered them at a time that is important to them.

The same goes for holidays, an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d don’t forget Arbor day.

When you send the card leave the business card out, don’t give the impression that this is a sales call, at times like these it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is important for your customer to understand that they are not just a statistic in your data base.

Also, keep your eye’s and ear’s open just incase your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

customer looses a loved one or a pet. Send them a sympathy card. They will appreciate the fact that you have compassion.

The business card and greeting

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

card are two effective ways to build and strengthen the relationships you have with your customers, which will ultimately result in more business for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why are others around you promoted and you're not? Find out what you can do to increase your chances of obtaining the promotion you desire.

This article describes the uses of collaboration with patients and employees to deliver improved services which result in a better bottom line and improved health outcomes. It also points to ways to improve results with the diagnosis of alchohol misuse by patients.

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