Digg It - Business

Your customers don't know what they want. And to assume otherwise is folly. When you begin relying tot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally on customers to be your product development department, you are asking for serious trouble.

I am

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not saying that you should discount customer input. However, asking customers what they want is a mar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eting question and requires experienced marketers to answer.

Marketers have the objectivity to look a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t the marketplace, see through the consumer's self-deception and discern the answer to a tough questio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that requires some serious analysis.

It is behavior that you need to be learning about from your con

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sumers. Ask them questions that will get to the heart of how they use your products and services. This

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is where their experience is crucial.

Let's take an example to illustrate the difference between a "w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stomer research in the 1980s to learn more about the customer experience.

They didn't ask, "what do y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou want in a donut?" They asked questions like, "what do you like about Krispy Kreme?" and "when do yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u buy donuts?"

Answers to those questions helped them redesign the Krispy Kreme experience. They lear

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed that people were happiest when the donuts were hot. Additionally, they heard loud and clear that co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nsumers had no idea when the hot donuts were coming down the conveyor belt. Voila! The "Hot Now" sign

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as born.

Consumers said they often were in a hurry, heading to a morning meeting when they stopped fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r donuts. Customers did not like having to stand in line to wait for the sweet treats. From this, mark

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ters decided to install drive-in windows.

If they had asked customers "what do you want in a donut,"

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

they may have produced some low carb abomination that would have crashed to the floor like a heavy Dun

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in Donut. Friends, when you want a donut, the last thing you are thinking about is carbs.

So, ask the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

right questions of your consumer, then let the right people review the research and everyone benefits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What is customer service? Ask a few people, and each will have their own opinion on what is good customer service. I have come to a define customer service in a very simple way. It is simply a method of showing respect for an individual in which you are in contact, either in person, over the phone, via email, or in your car; you will be in constant contact with people and in my view, all individuals are customers. Sadly enough there are few examples of good customer service out there and it seems that companies do not invest any effort into the current workforce to train them on the subject. What does this mean when our economy is largely service oriented yet lacks many examples of good customer service?

There are many different and competing definitions of “corporate culture” in the organizational theory literature.

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