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  • Digg It - Why Do You Need to be in the SERPS?

    Why does your business need to be in the Search Engine Results Pages (SERPS)?

    Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitor
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    s find your website. Ten years ago there was probably nobody searching online for your product or service. Five years ago, there may have been a couple of dozen people looking for i
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t in any given week or month. Today, in 2005, you can be sure that there are many people actively seeking your products or services each and every day through the search engines. Ca
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    they find you there?

    According to a Fall 2004 report by http://www.comscore.com/ nearly 40% of all internet connections in the United States are now broadband, "always on", high spe
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ed internet access. As this becomes the norm, there is also a steady merging or "convergence” going on between our computers, our cel phones, and even our television sets. Pretty so
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    on, we'll all have access to worldwide information in the palm of our hands at any given moment. Do you think that might affect how customers are going to look for you?

    It's never b
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    en more important to be listed in the Internet search engines and directories than it is right now. I see websites that have been around for years and never even been submitted to an
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    y search engines. (I've also seen sites get penalized by the search engines for improper or "over submission", so don't rush out and do it!).

    Yet some of these same businesses will
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    pour hundreds or thousands of dollars each month into local Yellow page advertising because they believe it to be the most effective form of advertising. Well, phone book use has bee
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    steadily declining over the past 10 years, and it's not bouncing back any time soon.

    Why would anyone open up a big heavy book, when they can just click and type "West Los Angeles p
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    lumber" and find immediate phone numbers? Online, they can also find maps, hours, prices, and even sound clips and informational videos. With high speed Internet now available in mo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    st metropolitan areas on cel phones, you can forget about it!

    For some businesses, being on page one of the SERPS (Search Engine Results Pages) will be more valuable than having a fu
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    l page ad in the Yellow Pages ever was. Those thick phone books are going the way of the dinosaur, I guarantee it. Ten years from now, how cost effective will it be to publish, prin
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t and distribute these books when nobody uses them or wants to advertise in them anymore?

    Your business probably has a website already, and that's a good start. But are you ahead of
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    the curve in your industry nationally? How about locally? If you're selling Rolex watches or male potency pills, you're admittedly behind the 8 ball, but if you're a local business
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    person, take stock in your future today. Make some time to check out your competition. Go to Google or Yahoo and search for your product or service in your city or state. How many
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    total results come up, and are you or your competition in the SERPS?

    Compare those well ranked websites with the largest most expensive listings in the Qwest Dex (or your local) Yell
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ow pages. Are the same companies at the top of the search results that have the largest print ads? I'll bet they're not. You might be surprised that some of the biggest industry na
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    es in your city are practically nowhere to be found in the search results. Of course this isn't true for all industries, but it still is for most of them. This opens a huge window o
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    f opportunity for the savvy business owner. Diversifying your marketing dollars to include your website will simply have the best ROI (Return On Investment) for your company’s future


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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