Digg It - Business

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his sam

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

Usi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g this same method for each niche I have also keeps me focused and on target for where I am going and what comes first. I know it will do the same for you. As a public spe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way the participants and I start from the same page. I like to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

say it provides the tree trunk that all the branches stem from.

This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g, see if your beliefs are still in the clouds of wanting to deliver too much to too many to soon. If this is the case, there is a great book I recommend that will support

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander. This book will support you understanding the market place you want to enter and in narrowing your t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oughts.

Exercise

For ___________________________
(Hints: Who is your target customer, your niche? Is there a geographic relevance? If so, add it. Examples: Seniors

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

women business owners, teens between 13 and 18. If a specific geographic area: Writers in the Washington DC metro area.)

Who ___________________________
(Hints: Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s is where you qualify your target customer and time of need. Examples: Who are obese. Who are 62 and older. Who own a business. Who are in high school and take music.)

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Our product/service is ____________________________
(Hints: What is your product or the service? Our product is a line of workshops. Our service is training. Our se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rvice is executive coaching. Our service is training or engineering or accounting.)

That provides ______________________________
(Hints: What are your key features of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

his product/service? What are the major benefits of this product or service? What are the tradeoffs? That provides shortcuts (software training) at a discount/premium price

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

That contains no chemicals. That contains no hidden costs. That contains no markups. That contains life support.)

Unlike ____________________________________
(Hin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s: Who are your competitors? What are the products not serving the needs of this particular niche? Unlike other retail sellers, which have.... Unlike store-bought goods,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

these.... Unlike other coaches.... Unlike other workshops....)

Our product/service _______________________________
(Hints: Your product/service serves this niche by d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing what? Our product/service helps this group increase their personal leadership skills. Our product/service helps this group overcome.... Our product/service helps this

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

group reap the rewards of....

Taking This Forward

Once you have completed this exercise, whether it is for your overall business theme or better yet a narrower one, you ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

move this information forward into all your marketing information.

Create a paragraph with this information, then edit and refine the language so that it fits your customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s reading style. This is especially important if your style is different. Each word you use has an energy attached to it. This energy either detracts or attracts customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Lean is no longer the propriety process and quality management mantra for manufacturing units. The success of Lean management in manufacturing units was bound to percolate to non-manufacturing processes sooner or later. Though Lean processes have been around for quite some time along with other quality processes such as Six Sigma, the interest in Lean Office has been recent due to the increase in the services sector through out the globe.

Your bookkeeping or accounting system should protect your business from fraud, provide useful information to help you manage your business and make your business more efficient. It should assist you with keeping track of quotes, stock and outstanding debts.

The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.

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