Digg It - Business

Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements suc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h as light and color, Feng Shui Masters used their skill to promote the flow of “chi”, or vital energy , to protect and enhance the prosperity of the Imper

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d people into your booth.

Johnny Cash had his all-black attire, Christo had the saffron-draped “gates” in Central Park. Were they embracing Feng Shui co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lor principles? Perhaps not consciously, but both men instinctively knew the incredible impact that color has on our mood and our perceptions. Retailers a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd marketing professionals embrace color as one of their most effective tools. Psychologists have suggested that color impression can account for 60% of th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e acceptance or rejection of a product or service. Clearly, color is an important “weapon” in the Feng Shui arsenal. Master this key element of Feng Shui

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

theory, and you’ll have people flooding into your booth.

Color can both soothe and stimulate and the two reactions are not mutually exclusive. It’s possi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ble to excite your customer mentally while keeping him still enough physically to listen to you! A high energy presentation can be an effective tool, but

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it’s not to your benefit if your customer is too jazzed to pay attention to your sales pitch. Balance plays a big part in any Feng Shui application, and t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

his is especially true when it comes to color.

Strong yang (masculine energy) colors such as red, orange, yellow or gold can be used to stimulate energy.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Bright, rich color both pleases our eyes and excites our brains while yin (feminine energy) colors like green and blue promote a feeling of well-being. A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

combination of yin and yang hues is the most desirable but limit your predominant colors to three or less. Signage is an effective way of combining the tw

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o - try using light, yin-colored letters on a dark, yang-colored background. The contrast will make the lettering appear larger and viewers will find it ea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sier to read.

If you are attempting to breathe new life into an existing trade show booth, nothing yields more bang for the buck than a fresh coat of pain

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t. Even if you opt to stick with the same color scheme, a fresh coat without marks or nicks is more reflective and conducive to energy flow. If you do de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cide to go with a new color scheme, make sure it enhances the mood you want to set. Use red and yellow to evoke excitement and optimism and black to conve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y authority. Green and blue, colors found in nature are soothing and serene.

Careful consideration of color theory will go a long way towards conveying y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our message, even if (God forbid!) no one is in your booth. Combine this with the lighting strategies discussed in our other article and you’ll be well on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your way to a successful show. But there are still a few tricks up the ancient masters’ sleeves – and the next article in our series will demystify them.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29364/diggit-Tradeshow-Booth-Cures--Living-Color.html">Tradeshow Booth Cures - Living Color</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/29364/diggit-Tradeshow-Booth-Cures--Living-Color.html]Tradeshow Booth Cures - Living Color[/url]

Looking for Ways to Improve the Bottom Line? Think Print! If this sounds ridiculous to you then chances are you really should read this article. Fact is that print is one of the biggest areas of unr...

Traditional advertising consists of tri-media meaning the television, radio and print. These mediums are still very powerful and effective but more and more marketing people are entertaining the idea of using non traditional advertising. This is mainly because traditional media is becoming so saturated and also becoming very expensive.

When it comes to any business, you have to have a business plan or layout before you invest any money or ask anyone to invest money into the business.

Tags

Links

Digg It - Tradeshow Booth Cures - Living Color

Related Articles: