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“Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see.” – Statement on Jeep Web site

Jeep’s marketing campaign for its Grand Cherokee, Liber

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ty and Wrangler lines has a lot of existing and potential owners wondering what “Trail Rated” might do for them. That’s a brilliant move on Jeep’s part. In its basic form, Trail Rated is an internal sy

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stem Jeep is referring to as “The New Standard in 4X4 Capability.” By creating Trail Rated, Jeep established the industry standard by which others will be judged. Until competitors…or J.D. Power & Asso

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iates…introduce their own measurements, Jeep pretty much owns the benchmark – and the minds of all potential 4X4 buyers.

Many other companies have developed systems to enhance their products or servic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es, or the delivery of them. Sometimes these even spin off to become self-sustaining businesses. American Airlines did it with their SABRE® reservations system – which actually makes a whole lot more m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oney these days than airplanes for shareholders.

While your system in your small business may not be a candidate for becoming its own revenue stream, it could be a key marketing tool that immediately

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd powerfully distinguishes you from competitors.

Success Handler Action: With your team, list all the things that make you unique – your industry-leading (or, at least, local competition-topping) sta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ndards. Here are some ideas to get started:

• Name some things your clients thanked you for recently. Why did they take the time to do that, and what system do you have in place that made these specif

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ic transactions go so smoothly clients went out of their way to let you know about it?

• What elements have you incorporated into your product, service or delivery as a result of trying to streamline

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat activity and/or noticing what clients were doing or saying?

For example, one night at dinner recently, the waitress wrapped my receipt around my credit card, and attached to a pen the one I was to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sign. This was a subtle action that caught my attention. Clearly, this restaurant noticed how customers frequently look at two receipts and wonder which one to leave behind. Then they came up with a b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

etter way – a system – and a nice touch that takes their excellent service to a higher standard!

• What formal processes do you utilize and/or what checklists do you use that could become part of your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

marketing initiative?

A leader in the signs industry, created a system in which all projects flow through a quality control process from start to finish. They perfected it to such a degree they brand

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

“Raising The Bar” for marketing purposes, commissioning a logo to show their pride and using it as an internal motivator as well.

• Is there something you do that is highly unique?

Think of the Budwe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iser “Born On” Date. They were probably putting dates on their beer for a long time, or at least keeping record of them, but by recognizing this system as a marketing opportunity, the created a competi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tive advantage.

Even if it isn’t unique, you might be able to market something successfully – especially if your competitors aren’t. For one small business client, we implemented a “We Recycle Peanuts

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

campaign, because no one else (read: the big gorilla competitor) was taking advantage of promoting this. The owner told me that for the first time since opening his business several years ago, he hasn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

’t spent one dollar buying peanuts this year...a substantial savings.

• What really closes sales for you?

Maybe it’s you! If so, this can be a great marketing opportunity. Just think of it: “You get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

x and y and z and, most importantly, you get ME!”

Now those great marketing guys at Daimler-Chrysler would think that’s a brilliant idea!

Copyright © 2005 by Success Handler, LLC. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many things that need to be taken into consideration. But what’s important is to find the perfect catalog printing company who will bring to life all your catalog printing jobs.

This article highlights the importance of communcation skills and how it can determine whether you get hired for a job.

Wire electrical discharge machining or EDM, is the process by which hard metals, which previously could not be manipulated or machined by conventional methods, can be machined and designed with electrical erosion.

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