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A postcard may look deceptively simple and rather low on the ladder of publicity media. Neverthele

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ss, for those who have realized the power it carries, a postcard is one of the most effective and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

direct means of getting your message across – whether it is to announce a new grand sale of the se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ason, information about your internet presence, details about a particular issue that needs to dru

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m up public awareness or just a message of any kind.

A postcard, as defined in postal terminology

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, is a typically rectangular piece of thick paper or thin cardboard intended for writing and maili

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng without the need for an envelope and at a lower rate than a regular letter. While postcards are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

generally issued by post offices, they can also be printed by private companies, individuals or ev

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en large organizations provided they adhere to the physical specifications and other guidelines la

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

id down by the postal department. The collecting and study of postcards is termed deltiology.

Cus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tom postcards can be printed using a traditional offset press, using film. To make its presence fe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lt a postcard must necessarily have a striking and colorful image. Compared to most other media of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

advertising, postcards are easily produced and the biggest advantage they have in their favor is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that they cannot be thrown away or discarded without a glance as is the case with messages sent in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

envelopes. A postcard offers maximum visibility and this value is enhanced by the kind of artistic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

approach you adopt to make it as aesthetically appealing as possible. The combination of art and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

postcards is called mail art.

A marketing study indicates that the use of postcards to spread i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nformation and advertise products is most useful for self-employed individuals, small and mid-size

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business entrepreneurs, traditional corporations and institutions that need to reach out on a lar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ge scale as for example, a group promoting vegetarianism or an organization fighting to save whale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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