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What is the single biggest fear of teenagers, business owners and CEO’s alike?

The answer is simple. Making out for the first time, with an attractive pa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rtner or customer you really want to be with.

The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are talking about business or that first make out session.

All goes well and it’s magic? Screw it up, and you may never see that customer, I mean date, e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er again.

After reading a few teenage make out Blogs, you might just start to see the similarities.

Here is an anonymous quote from an angst teenager, “

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

was talking to her in the cafeteria yesterday at lunch and went to give her a kiss - and she totally blew me off! She said she doesn't think she likes me

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in that kind of way and just wants to be friends.”

Surprise, surprise …just because you have a customer in front of you doesn’t mean they are going to bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, and if you try and sell them too soon you are doomed to the ‘let’s just be friends’ routine!

Whether it is in love or business, you have to set the moo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Think of our teenager as the CEO of Smooth Operator Corp, and his mission was to just find that one perfect customer.

In this industry Smooth only need

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

one sale, to be profitable for life. With stakes that high, our resident CEO better have a sound marketing plan and budget.

Here is what we suggest:

1.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Know everything about your prospective customer. What do they like? What do they hate? Where do they hang out? What do they read? Who do they associate wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h? What is their preferred method of contact? The more information you have the better you can design your marketing plan.

2. Your prospective customer w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll need to see your brand typically five to seven times before they buy. Make sure you advertise enough that your product or service will be seen by your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arget market on a regular basis. This should also remind you to not try and close the sale before your future customer trusts you.

3. Your potential cust

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mer is not stupid, and expects to be treated accordingly. They want all available information about your product or service readily available, at their fi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ger tips. If they have a question before they consider buying, they want to be able to call or email you, and expect a quick and upbeat response.

4. Your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

potential customer might like to see your references, or at least hear from a former satisfied customer just how good you are. Are you for real?

5. When

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he time is right to make the sale, ensure your future customer has no excuse not to proceed. You have answered all potential objections through the sales

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd marketing process. Set the mood and the sale then becomes a natural evolution to the relationship.

With just a little ingenuity, and plenty of sound p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

anning your next make out marketing session could be a sure thing. Thanks to our resident CEO, for unwittingly contributing his make out marketing failure

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

We hope you get the sale next time!

by Lee Raito, CFP, FMA
Co-Author of Business Sexcess

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Common sense appears to be a rare commodity these days. Why is this so? In an era when the emphasis seems to be on all things young, beautiful and sometimes shallow its about time we took stock of ourselves and did our businesses a favor by employing older workers! Age discrimination is a terrible injustice that has far reaching facts on our economy where ever we are.

Wire EDM refers to wire electrical discharge machining. It uses a wire electrode that travels through the conductive work piece. The electrically charged wire is monitored by a Computer Numerically Controlled system or CNC.

It has been a challenge to implement Total Quality Management (TQM) in many organizations. What are some of the Critical Success Factors in implementing TQM? In this TQM article, the author shared his experience acquired from companies he has worked with as a consultant/Facilitator as well as implementer.

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