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Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

touch with your customers and leads. It also reinforces your expertise in your industry. You can give yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur readers tips and advice. You can also give them updates about company news and information about your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

products or services. Both can help drive repeat business to your website. It also reminds people that yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u are still available the next times they need your services or products.

To generate your mailing list,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

start with your current customers, friends, associates, and vendors. Include a sign-up form on your websi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

te for print and/or electronic versions. Ask new customers if they would like to receive your newsletter.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Organize your contacts using some kind of database software. Make sure you keep your list up to date.

O

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ver time, a newsletter establishes trust with your readers. You begin to form a relationship, even if you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’ve never met face to face. Be there for your readers if they have questions, need advice, or want suppor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. E-mail or call them back promptly. Ultimately, your publication will lead to more word-of-mouth busines

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s and referrals.

Some advice: Keep the majority of your publication focused on advice and resources. If

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it is too sales oriented, people will be a LOT less interested in it. You will also lose some of your cre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dibility and may be perceived as pushy. Make your newsletter fun, interesting, creative, and informative.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Try organizing each issue around a theme. Develop a mailing schedule and stick to it.

And, please go to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a professional designer to help you with it, not your neighbor’s nephew who had a class in “Design 101 So

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mething or Other.” Remember, you get what you pay for. If you don’t invest in your marketing piece, it wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll look like it!

ACTION ITEM: Today, start making plans to create an online or offline newsletter. If yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u already have one, is it being sent regularly? Does it need a facelift? Is the content interesting? Are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you receiving positive feedback? Make sure your publication is creative and that it’s working effectively

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The BA0 record sends provider information to the insurance carrier. This review completes the coverage of that record from fields 13 through 28.

Borne online is taking center stage when looking at the future work force of our nations. We are quickly seeing rates of adoption towards internet skills and requirements improving at rapidly rising rates. Good or bad that's up to each of us to decide. The gap in generations capabilities from one to the other is extreme.

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