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If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn probably summed it up best in h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is lecture about communications. He was talking about personal communications, not about advertising, but I think the principle holds true. He says to be a master communicator, all you've got to do is follow this three-ste

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p process: First, have something good to say. Second, say it well. And third, say it often.

In terms of advertising, here's what that means: Having something good to say means that you've innovated your business sufficien

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tly so that you've got something of value to the marketplace that's worth advertising in the first place. Saying it well has to do with taking what you well and saying it in your advertising in such a way that it gets peop

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le to notice and take action. We're going to show you how to use the power of writing and articulating to get more results for the same money spent - say it well. And as for saying it often, that refers to executing your a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dvertising and follow-up marketing in a systematic format that allows you to build brand equity and cost-effectively turn prospects into customers.

So before we get into the how to say it well, let's spend just a few minu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tes talking about the first step to successful communication: "Have something good to say." Some people don't expect that they have to actually innovate their business to be successful. But so far, in my years of experienc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e, it's been the best strategy that I've seen. You've probably heard the old saying that if you build a better mousetrap that the world won't necessarily beat a path to your door. That may be true; but here's a strategy th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at I've seen fail a thousand times: Trying to use catchy advertising, tricky words or fast-talking to try and sell the same old, boring mousetrap that everyone else is offering. I think whoever said that line about the mou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

setrap and the world not beating a path to your door just didn't understand the principles that govern successful marketing and advertising.

See, once you have created something that people want - or as the common express

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion goes, sells itself - then advertising becomes infinitely easier. There's a man named Rossier Reeves who was one of the most successful advertising men in the early days of the business. I know you probably haven't hear

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d of him, but you're probably familiar with lots of things he created, even way back in the 50s and 60s; he most famous for M&M's - "They melt in you mouth, not in your hands." Anyway, Mr. Reeves pointed this out, "Have so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mething good to say," way back in 1965: Here's what he said about writing good advertising:

"The business owner should bring the advertising writer a product or service that deserves to be on the market. It should have si

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gnificant points of difference from other products. Then the idea behind the advertisement...is very, very easy to find. For example, if a manufacturer brings you car that can go 500 miles on a gallon of gas, you don't hav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e to look very far for an idea for the ad. The idea is right in front of you. If on the other hand, you have an Edsel that's not very different from any other car, you are doomed to failure in advance. I don't believe any

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advertising brilliance could have saved the Edsel."

In case you're not familiar, the Edsel was the greatest embarrassment to the Ford Motor Company in the 50s. They spent record amounts of money promoting it, hyped it to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the ends of the earth, then nobody wanted it. Why? Because, despite what the promotion said, it was just another average, ordinary car. Here's the point: Spending money on marketing, advertising, and the greatest of copywr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iters of the day didn't compensate for the lack of confidence or lack of perceived value in the consumer's mind.

So think about it right now. Do you have "something good to say?" Are there things that you do that make you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a better value for the money than your competitors? If not, then why is it that you expect to win in business? If I trotted out the local high school varsity football team to play against the reigning Super Bowl champs, w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ould you expect the varsity to win. Of course not. You've got to create something so unique, so good, so unparalleled that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else."

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An interview is a two-way street. And to find your perfect job, you need to interview the company, as well as the company interviewing you. Here are five questions that will give you a good idea if you want to stick around for more.

Want to know what you have to show for a year of network marketing? Read my article.

I think we all know the answer to this question. Of course getting up in front of multiple, very qualified prospects for your product or service will result in additional interested parties willing to investigate or buy what you have to offer. It also establishes you as an expert in whatever you do. But that is not why I am writing this post.

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