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New to a sales career? Want to market yourself but don’t have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?

Does this sound like you? This was what I felt

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and closing sales. The problem is, when you’re new to the sales field, this is time consuming. Cold calling is not only one of the most difficult things to do, it also takes too much of your time, time which can be better spent in front o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f prospects.

So what do you do? There is still a need for cold calling, but it should only be part of your overall prospecting equation. Until you make business contacts and connections and have a wide business network, try some free onli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ne resources which can help you. The following is my list of online marketing methods which you can try. None of these on its own will generate enough business for you, but taken together it could give you a good start. Best of all, all th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ese suggestions are free. So take a half day and try these:

1. Post a free classifieds ad on craigslist.org. Craigslist is ranked the 41st biggest website in the world (by alexa.com). What this means is that millions of people visit the s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ite every month; that is, millions of potential clients. So if you’re a lawyer, a financial consultant, an insurance broker, a real estate broker, a contractor, or you sell anything at all, there is category for you to post a free classifi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eds ad. Classifieds ads posted on craigslist.org stay there for 45 days, so you only need to post once every month and a half. But even better is that these classifieds ads find there way into Google search results. So, even people that ar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e not specifically searching for your product or service on the actual Craigslist site may be coming across your ad through search engines.

2. Create a free profile on trade-pals.com. TradePals is a directory of business professionals, en

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

trepreneurs, sales people, and trades people across the U.S. and Canada. It is categorized by city and business category. The website provides sales leads to its members. Basically, you create a profile and place it in the proper city and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ategory. So let’s say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ore often.

3. Create a free profile on MySpace.com and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

there are some mature people using the site too so it’s worth a shot. The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

4. Create a free profile on ziggs.com. Zig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f lawyers in New York that have created a profile.

5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Inclu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

de you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I have found are small-business-forum.com and smallbizgeeks.com.

These five suggestions can get you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

started and get your name out there as a business professional. Together, these websites receive millions of visitors a day. Each of these visitors is a potential client. Building your own website costs money and advertising it will cost e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ven more. Take advantage of websites that are already there for you to use. In addition to these, there are dozens of other websites that offer free advertising, from press release websites, like pr.com, to business networking websites, li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ke linkedin.com. See what works best for you and use the services that they offer. So, while you are cold calling and prospecting in the traditional sense, these websites will be working for you and advertising your services 24 hours a day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many business owners do not consider their banks as welcome and willing partners in their business. Yet it is an important relationship that will often affect your ability to grow and to survive periods of financial stress. Working with an unwilling and unwelcome partner is obviously not a very constructive relationship. A more effective partnership with your bank can be built on some of these ideas.

Attention Small Business Owners: Headlines are everything! Whether you're mailing a sales letter, placing a yellow page ad, or trying to sell through your web site, you need a compelling, grab-your-reader-by-the-lapels headline.

What's In It For Me? That's what your prospect wants to know. Before she hears anything about your company, your product, your great offer or your guarantee, she wants to know what she's getting out of the deal.

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