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Digg It - 5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
cards on a daily basis!
When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expen
When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expen
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
car that was only good the following day.
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matt
No matt
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
r what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are
If you can think of these creative ways before your competition does, you are
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for mo
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for mo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get
Basically that means that you need to find a way to talk about what you do, and get
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
our business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you ha
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you ha
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ve a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them kee
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them kee
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a ne
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a ne
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe
Why does someone want your business card? If you cannot answer that easily, maybe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or any
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or any
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hing relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave them where you spend your money
Just last night I wen
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave them where you spend your money
Just last night I wen
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to eat at a Mexican restaurant, and sitting on the counter I saw about 30 cards for a car salesman sitting in a plastic business card holder. I asked the girl at the counter why they w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ere there and she said "He said he was going to leave them for customers."
This is just one example of somewhere you could leave your business cards. Other places include barber or bea
This is just one example of somewhere you could leave your business cards. Other places include barber or bea
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ty shops, medical offices including dentists, family medicine, chiropractors, and hospitals.
These places are prime territory!
Remember to ask if they mind, and tell they how much you
These places are prime territory!
Remember to ask if they mind, and tell they how much you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ppreciate it.
5. Ask for an opinion
"Can I ask you a quick question? What do you think of my new business card design?" Then you hand them a business card.
No matter what they say, n
5. Ask for an opinion
"Can I ask you a quick question? What do you think of my new business card design?" Then you hand them a business card.
No matter what they say, n
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ow they have your business card. When they try to hand it back, tell them you had thousands printed, and they can have that one.
Thank them for their time and tell them if they ever ne
Thank them for their time and tell them if they ever ne
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d what you sell or promote, your contact information is on the card.
If you were able to implement just one of these 5 ideas each day, you would have more business that you could handle
If you were able to implement just one of these 5 ideas each day, you would have more business that you could handle
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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