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Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market resea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch, which usually means arcane computer systems, large staffs, and six-figure budgets.

That situation is ripe for change, according to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the CEO of Catosphere, Wendy Cobrda. “Many companies use the U.S. Census Bureau data, because of its low cost, but last year’s data ofte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n isn’t good enough for today’s marketplace”. And what if you need a finer-grained solution than the 10,000 foot view that the Census de

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ographics offer? That’s where Catosphere’s epononymous web application enters the picture. Catosphere leverages databases covering U.S.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Census data (updated with between-Census models and methods), vehicle traffic, shopping centers, market potential, consumer expenditure,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and several others. Then the company carves out a subset of that data that applies to a user-specified geographical region. What results

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is a geodemographical study that captures the statistical “vital signs” of the target region. Surprisingly, the process of choosing a t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rget region and obtaining the survey runs less than five minutes from start to finish. Once the customer chooses the target area and the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

type of study, Catosphere dynamically generates the study in either PDF or Excel format.

Although refreshingly usable (the “1-2-3” typ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e instruction lists show up more than once), Catosphere also provides substantial flexibility. Reports can selected from ten categories,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

including aerial photographs. Target regions can be selected via Dbase databases, predefined geographic units, address intersections, a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Mapquest-style map selector, or latitude and longitude. Reports may also be automatically branded with a business logo. In that way, Cat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sphere can help you convince the next level of management that you’re on the ball.

The company provides two avenues to obtain geodemogr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

aphic reports – a la carte reports or subscriptions. Subscriptions range from one to three years, and across two detail levels, Basic a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d Premium. Per-report prices fall in the sub-$100 range; subscriptions range from $995 (Basic) to $2500 (Premium), but allow for an unli

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mited reports within the chosen target region. Subscriptions provide the most value to companies that need to keep abreast of volatile m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rkets or require a great deal of detail on their target region.

In the age of micromarketing, businesses need tools to ensure that thei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r marketing campaigns strike gold. Catosphere provides an intriguing tool that may help small to medium-sized businesses do exactly that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Tips for foreign companies who are interested in entering the China market. Even though China's economy is prospering each year, the only way to be successful in China is to use the correct approach when dealing with the locals.

In order to have marvellous visual aid of the event, companies utilize trade show banners. Creatively made, these one type of display serve as an emblem for their products.

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