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Digg It - Mortgage Originator Marketing - Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
studies show that consumers will make decisions one of two ways.
First, if all competitors appear the same and there are too many to choose from, consumers won’t make any decision. Instead they’ll continue procrastinating. It’s the same when you go t
First, if all competitors appear the same and there are too many to choose from, consumers won’t make any decision. Instead they’ll continue procrastinating. It’s the same when you go t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a restaurant with a hungry appetite. You’re instantly paralyzed when you’re handed a 10-page menu from the waiter. There are too many choices.
Secondly, if the consumer doesn’t procrastinate and all competitors appear the same, they’ll choose based on pr
Secondly, if the consumer doesn’t procrastinate and all competitors appear the same, they’ll choose based on pr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ce (rate, fees, etc). This is the worst component to compete on because there’s always some desperate loan officer who is willing to bid lower.
Promote Today’s Special
Does your marketing promote these items; debt consolidation, refinanc
Promote Today’s Special
Does your marketing promote these items; debt consolidation, refinanc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
, purchase, home equity line, home improvement, VA, FHA, bad credit ok, apply online, free pre-qualification.
Consumers get confused with too many choices. Just like the example about the restaurant and having a menu too thick when you’re craving a m
Consumers get confused with too many choices. Just like the example about the restaurant and having a menu too thick when you’re craving a m
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
al.
A good waiter uses “Today’s Special” to his or her advantage. If the waiter has scripted his or her presentation, they deliver a wonderful picture of a single entr?e that helps cut through the decision-making.
If you want your marketing to st
A good waiter uses “Today’s Special” to his or her advantage. If the waiter has scripted his or her presentation, they deliver a wonderful picture of a single entr?e that helps cut through the decision-making.
If you want your marketing to st
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd out, communicate a single idea. Let your competition beat each other up while promoting everything they have to offer under the sun.
If you’re not sure, you can test the validity of my suggestion by opening any publication and comparing advertisem
If you’re not sure, you can test the validity of my suggestion by opening any publication and comparing advertisem
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nts. Scan the publication for advertisements and mark the ones that grab your attention. Chances are you’ll select ads that display images, have fewer words than compared with others and that deliver a single message.
Consumers read advertisements th
Consumers read advertisements th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t speak clarity. Your eyes will be attracted to simple messages that aren’t cluttered by unnecessary words or stress too many points. You’re more motivated to read ads that are quick, too the point and convey a single idea (preferably with images).
D
D
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n’t Offer the Whole Elephant
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hat ask too much:
Instead, offer something of value with no strings attached. For exampl
- Blah, blah, blah….call for a free pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For exampl
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in
Of course the report is a brochure for your services, but it’s a bite-size step in
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. He said, “Jeffrey, I will give you the secr
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. He said, “Jeffrey, I will give you the secr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t to a happy and fulfilled marriage?” I waited with notepad in hand! He went on with, “Anytime you take your bride out to dinner, to avoid in-decision, always offer her three restaurants to choose from.”
Offer different choices using side-by
Offer different choices using side-by
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
side comparisons to avoid in-decision. This strategy is commonly used in the high tech industry. When you buy new software there is always a comparison on the back of the box. It has comparables against the older version, or against a competitor’s pro
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
uct or a list of product features.
For example, if you’re marketing Interest Only loans, demonstrate the loan using a side-by-side comparison. You can show three different examples of an interest only loan with specific outcomes. For instance, h
For example, if you’re marketing Interest Only loans, demonstrate the loan using a side-by-side comparison. You can show three different examples of an interest only loan with specific outcomes. For instance, h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
w will each scenario affect cash flow, deliver a 1, 3 and 5-year return on investment and affect future investments, etc.
By the way, my pastor’s wisdom was right on. I've been married for more than 7 years without an argument about where to have a m
By the way, my pastor’s wisdom was right on. I've been married for more than 7 years without an argument about where to have a m
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
al together.
Use Infomercial Selling
“Lose it with the gut-be-gone,” screams the infomercial lead-in. Is it unbelievable - of course! But as you watch the story unfold, it shows dozens of people who have achieved the miraculous resul
Use Infomercial Selling
“Lose it with the gut-be-gone,” screams the infomercial lead-in. Is it unbelievable - of course! But as you watch the story unfold, it shows dozens of people who have achieved the miraculous resul
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
. Before you know it, you’re pulling out your credit card for a new thigh master.
Create your own infomercial with dignity. An infomercial tells the reason, “why” your solution is the premiere choice. Testimonials demonstrate that people are
Create your own infomercial with dignity. An infomercial tells the reason, “why” your solution is the premiere choice. Testimonials demonstrate that people are
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
getting results, but didn’t believe it was possible until they decided to take a chance.
You can build an infomercial using testimonials. You probably have many happy clients who would tell their story about how you helped solve one of their problems
You can build an infomercial using testimonials. You probably have many happy clients who would tell their story about how you helped solve one of their problems
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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