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Digg It - 7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.
Tip 1:
Tip 1:
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotio
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and star
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t testing something else in the 20 percent category.
Tip 2:
Customers are usually receptive to more offers from you immediately aft
Tip 2:
Customers are usually receptive to more offers from you immediately aft
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r they buy. Follow up every sale with another offer for a product or service related to the one they just bought. Many will accept your offer
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
...producing an easy sale for you.
Tip 3:
Make your sales presentation more believable (and more effective) by converting general s
Tip 3:
Make your sales presentation more believable (and more effective) by converting general s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tatements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "1
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.
Tip 4:
Most people are more interested in getting
Tip 4:
Most people are more interested in getting
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
alue for their money than in getting a bargain. Find some low-cost ways to enhance the perceived value of your product or service. Then test
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
raising your price. Don't be surprised if both your sales and your profit margin go up.
Tip 5:
Search for and test some alternative
Tip 5:
Search for and test some alternative
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effec
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ive and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
) what she does online.
Tip 6:
You can make your sales message more effective by presenting everything in terms of the benefit it p
Tip 6:
You can make your sales message more effective by presenting everything in terms of the benefit it p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ovides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
stablished history of delivering what you promise.
Tip 7:
Include a Questions and Answers page on your web site with the answers to
Tip 7:
Include a Questions and Answers page on your web site with the answers to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces the number of question
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you have to answer yourself.
Plus One More... A Bonus Tip:
Avoid making any sales claim that sounds exaggerated ...even if it is t
Plus One More... A Bonus Tip:
Avoid making any sales claim that sounds exaggerated ...even if it is t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ue. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.
Each of
Each of
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have p
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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