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Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure len

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ds an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the cust

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mer along in the sales process. When it’s done right.

When done wrong, a brochure is an exercise in futility. It bores

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.

So how can you make

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sure yours are done right?

First of all, stay out of the “we.” Believe it or not, telling your prospect what you think

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is so great about yourself only impresses you. And it’s not about you. A good brochure, like any other marketing message

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is all about what your product or service does for your customer. Every word should be about her, and how what you are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

offering benefits her.

Next, don’t let Sgt. Friday write for you. “Just the facts” doesn’t sell things. People make buy

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng decisions on emotion, so you have to connect with their hearts. Find out what feelings will resonate with your prospe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cts and evoke them. Get their juices flowing and stir them to desire what you have to offer.

Never waste valuable real

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

state. The most important panel of your entire brochure is the cover. It’s also the most often wasted. The front of your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

brochure has to interest your prospect enough to get them to open it up and look inside.

Putting your company name and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a photo of your building there is about like using prime beachfront property for a landfill. Yes, it has to go somewhere

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. So put it in the back, where people who are looking for it can find it, but leave the spotlight to more glamorous tena

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts.

Start of with an attention-grabbing, benefit laden headline, and a graphic that supports it. Perhaps offer a few bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llet points that expand the headline benefit, or introduce a few secondary ones. A line or two of copy at most and you’r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

off to a good start.

While you should strive for a conversational tone, make sure there are no spelling or glaring gra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mmatical mistakes. It’s a fine line to walk, but you want to sound like you’re having a conversation without sounding li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e you don’t know the language.

Focus on your customer, connect with her heart, and make the most of your valuable real

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

estate. Then, your brochures will be worth more than the paper they’re printed on. They’ll be worth their weight in gold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops.

Over time, many facts do change including phone numbers, features, stocking codes, availability, prices, procedures, packages, prerequisites and more. If you don't keep them up to date, your customers will find the errors, and feel the pain.

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