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In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

trategies for overcoming these fears and resistances so that you will have a successful private practice.

Identify all resistances.

Aware

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ness is the first step. Write down all your concerns about marketing your practice and then develop a strategy to tackle each one.

Be persistent.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Make a commitment to succeed at your marketing your practice and hold that vision in your mind. Revisit this vision often. Believe in what you are doing a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd act as if you can do it, even when you feel it’s impossible.

Have a clear marketing plan. Set clear goals for your private practice and review

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them regularly. You must develop a "consciousness of success."

Be clear on both the short and long term benefits of having a successful private

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

practice. Write down all the personal and professional benefits you will experience by succeeding.

Expect the unexpected. Know that you will nev

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er have total control over the outcome of the marketing that you do. Not everything will bring you success in your private practice and you will make mista

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kes. In addition, be prepared to be rejected more often that you want or would have expected.

Detach from outcomes. This can be challenging. You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

need to have a clear plan, believe in it, and do everything in your power to bring it into reality. However, at the same time, it's important to detach fro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m your plan as things will not always turn out the way you expected.

Acquire knowledge about marketing your practice. Learn as much as you can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

about marketing. Take classes, read, and learn from mentors and guides. The more knowledge you have, the more confident and successful you will be.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Market your practice while honoring who you are. Find a way to market your practice that honors your integrity and allows you to enjoy yourself. At t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he same time, don't be afraid to stretch yourself beyond your comfort zone.

Surround yourself with successful people who believe in you. Avoid n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

aysayers who will only bring your energy down.

Seek ongoing guidance and support. Whatever you can do alone, you can do a lot better with the hel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p of other people. Find people who have succeeded at building a private practice including colleagues, coaches, mentors and guides. Learn how they became s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uccessful.

Overcoming your resistances to marketing a practice is a process that takes patience and time. Like any other behavior you try to g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

et rid of, just when you think it has disappeared, it rears its ugly head again. When your resistances do re-occur, pay attention to them make sure you add

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ress them. Don't let your resistances ruin your chances of having a successful private practice. Learn from them and use them to energize and motivate you.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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